Pinterest Tip: How To Find Your Ambassadors on Pinterest

Pinterest Tip - How to find your ambassadors on Pinterest

Pinterest Tip - How to find your ambassadors on Pinterest Do you know how to measure success on Pinterest?

Do you know which pins are sending the most traffic to your website?

Do you know which of your pins are the most successful?

Do you know who is pinning from your website?

Do you know who your best ambassadors are on Pinterest?

Do you know who pins from your websites and generates repins and traffic for you?

Here’s how to find your Pinterest Ambassadors:

1. Go to your Pinterest analytics by clicking on your name in the top right hand corner and you’ll find analytics in the drop down menu from the cog. If it isn’t there, you’ll need to convert your account to a business account and verify your website first.

Who are your ambassadors on Pinterest?

2. Go to ‘Activity from xxx your website’ and you’ll see the top performing pins as well as the boards they are pinned to. You’ll see the number of click throughs, repins, impressions and likes.

Who are your Pinterest ambassadors?

3. When I clicked on the top performing pin and board, I find that the pinner has not only pinned from my website but has also recommended my Pinterest content by writing ‘This lady shares great ways to use Pinterest’ which is nice to see.

4. Analytics shows that this pin received 124 repins but the pin itself shows 269 suggesting that it was repinned from others further down the line.

5. What should you do next? I suggest you follow your ambassadors and interact with them by commenting on the pin they pinned or other ones.

If you enjoyed this Pinterest tip and would like to avail of more, do download our ebook on Amazon – 365 Social Media Tips.

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Pinterest Tip: How To Move, Copy and Delete Pins

Pinterest Tip How to move, copy and delete pins

Pinterest Tip How to move, copy and delete pins Have you ever wanted to move pins from one board to another without the hassle of repinning each and every one?

Have you ever wanted to copy a number of pins from one board to another without having to repin each one individually?

Have you ever discovered that you’ve set up two or three boards that are quite similar and want to amalgamate them into one board?

Would you like to delete a number of pins in one fell swoop?

 

Pinterest Tip: Move, Copy and Delete Pins: Here’s how:

1. Open up the board you want to move the pins FROM.

How to move pins on Pinterest

2. Click ‘Move’ on the top right.

3. Choose the pins you wish to move by ticking the box on the top right hand corner of each pin. You can select more than one pin but they all need to be going to the same board.

How to move, copy and delete pins

4. Choose ‘Move’ if you wish to remove them from that board, ‘copy’ if you wish to have them on both boards. Then just choose the board and that’s it.

5. You can also delete pins this way too – by selecting each pin and clicking ‘delete’.

I hope you found this useful. That’s my quick Pinterest tip for today – do download our book from Amazon if you would like to avail of 365 more social media tips.

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Costs for Self Publishing Your Book

What does it cost to self publish a book

What does it cost to self publish a book How much does it cost to self publish your book?

The quick answer is ‘how long is a piece of string?’ as prices can vary so much – often depending on your own existing knowledge, whether you are self publishing as an ebook only or if you are printing as a paperback too. Another factor that affects costs depends on if you can do some of the non writing work yourself such as creating your own book covers.

There’s now quite a number of self publishing businesses whereby they will undertake to edit and publish your book, holding your hand every step of the way. I’m not a fan of this method as I feel it will have added costs built in plus you are limited to their editorial and design staff. I prefer to outsource to various experts that I find myself.

Experience of Four Authors

This post reveals the costs from four self published authors (and thank you to Clare at The TBR Pile for including it in her curated post where I discovered it).

To summarise the results from the featured authors’ Self Publishing Costs

Editing costs varied between being free (using beta readers only) to $1500. Those paying higher costs were using structural editors, developmental editors, copy editors and proofreaders. However, one writer quoted the $1500 as the cost for one editor and a proofreader so it’s unclear what the full editing cost was for this writer.

Front Cover design costs varied from free (author did it herself) to $360.

Formatting costs varied between free (doing it herself) to $299.

Printing costs – all of the authors recommended using Create Space and print-on-demand to save costs.

As you can see, costs vary hugely. Some authors will do a considerable amount of the work themselves which is certainly brave.  However, is it sensible? I think it is impossible to edit your own work. You may be able to create your own cover design if you have graphic design or photoshop talents though! You will also need a website / blog so people can find you online and of course, your blog should lead to more sales. Catherine Ryan Howard developed her own wordpress site and many other authors will use the free wordpress platform too. However, if you want a customized website or an ecommerce platform, you’re probably going to need to pay a web developer.

For comparison purposes, here are my costs for self publishing Would You Marry A Farmer?

Note my prices are in euro and those above are in American dollars.

Editing - (general editing and proofreading of 50,000 words) €300

Front cover design and 20 illustrations – €500

Formatting - I formatted the manuscript for the paperback myself (although I almost went grey while doing so) but had to get the printer to insert the illustrations. I had to get an expert to format it for the ebook version which cost €250.

Ecommerce website design – €900

ISBN numbers – €170 for ten numbers (if I remember correctly)

Photographs – €130

Printing – I opted for hardbacks for my first print run of 1000 copies which cost €5,500. Subsequent print runs of 1000 paperback copies have cost €3000. What was nice with my third print run was that I received 1080 books but only had to pay for 1000.

Printing your books adds a huge cost. I decided to print partly because I knew my target market (farming families) would prefer the printed books and yes, that has proved to be the case with whole extended families reading the book. I also ran a crowdfunding campaign before I self published which provided me with some capital – not to mention more confidence in my investment. I know some authors have ordered a box or two of their own books on Create Space to supply local shops.

If you are wondering how much do I make on each copy, the wholesalers take 55% of the purchase price. For each copy sold in bookshops, I make €3 per copy. Regarding copies sold from my own website (as I include postage to Irish addresses within the purchase cost), I make almost €7. As you can tell, I’m not going to get rich any time soon. I’ve sold about 2000.

Pat Fitzpatrick is another author who has shared the self publishing costs of his novel as an ebook, totalling at €1517. I’d consider a minimum spend to be €1000 for most authors- for editing, front cover design and formatting. On a positive note, I’ve heard of two authors who each received €2,000 in grants towards their writing. Some of the Local Enterprise Offices provide grants via their Art Links and previously, the Partnerships were giving grants if your subject matter ticked the right boxes. I haven’t applied for any grants so I can’t advise on the ease or difficulty of getting a grant but it’s certainly worth investigating.

What will I be spending on my second book?

I’ll be paying about €650 for front cover design and illustrations, then the editing cost, there will be a developer cost for changes to the website and I will probably invest in getting it formatted for paperback and ebook unless I can work out how to slot in the twenty illustrations! I’ll decide on the size of the print run nearer the time but it is likely to be 1000 books which will cost about €3000.

Is Self-Publishing A Hobby or A Business?

Self publishing a book means that your book is now a business in my opinion. However, even if it is a hobby, most people spend money each week on enjoying their hobbies so perhaps perfecting your writing could carry a weekly cost too. Books need to be marketed, just like any other business. Every small business owner realises that they need to invest in their business be it investing in a website, social media training, printing of business cards and perhaps advertising. Authors need to invest in their products to ensure that their book is formatted, edited and designed to such a standard that it can stand in a bookshop and compare well with traditionally published books.

Perhaps partly because I am a self published author, I really want to see all self published authors flying the flag high and presenting books that compare well to all traditionally published books.  Barter by all means but do recognise your own limitations and hire professionals to do what they are good at. Authors should also invest in using social media, not just to help sell their own books but also if they are hoping to land a traditional publishing deal.

Have you self-published? Were you able to get a grant? Do you think the costs of self-publishing are off-putting to authors? I’d love to hear what you think. 

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Pinterest Tip: How To Change Your Board Covers

Have you thought about ‘spring-cleaning’ your Pinterest account? One easy way to refresh all of your boards is to change the board covers. When others view your boards, they will see one dominant pin from each board and the four most recent pins underneath.

Why You Should Change Your Board Covers

How to change your board covers on Pinterest

  • To freshen up your board – make it appealing to prospective followers.
  • To ensure that the cover pin reflects the content of the board.
  • To tie in with a colour scheme e.g. pastel colours for Easter or forty shades of green for St Patrick’s Day.
  • To ensure that the cover pin is a recently pinned pin – it can be frustrating for pinners to try and find the cover pin on your board if it is way down the bottom of the pile.
  • To ensure the cover pin is one of your own pins, ideally one that links to your own website.
  • To showcase a new product, new article or a new recipe.
  • If it is a group board and you are the owner, remember that this board will show on the boards page for all of the contributors so do make it stand out.

 

How To Change Your Board Covers

This is a new method of changing the board covers since Pinterest moved things around about two or three months ago.

  • Click on ‘edit’ below the board.

how to change your board cover on Pinterest

  • You will see ‘change cover’ in the pop up box. Click on it and keep scrolling on the arrow until you find an image you like and that fits well into the space available. It’s a good idea to make the cover pin one of your own pins (and that links to your website).

how to change your board covers on Pinterest

  • Remember to click ‘ save changes’.

And that is it! Simple when you know how. If you’d like to read more tips that save you time and angst, as well as making your social media more efficient and effective, do download our ebook 365 Social Media Tips from Amazon.

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Thursday’s Tip: How To Pin Pinterest Boards / Pinterest Accounts

Pinterest Tip How to pin a pinterest board or pinterest account

Pinterest Tip How to pin a pinterest board or pinterest account Do you use Pinterest as a bookmarking site – pinning useful articles or products to selected boards (perhaps even to your secret boards)? Whether you pin them to share with your followers or for your own private use, Pinterest is such a useful bookmarking tool, I use it all the time to save my favourite articles.

Pinning from website pages or blog posts is easy enough – as long as the page / post contains an image. However, what if you find a fantastic Pinterest board or even an entire Pinterest account and you want to favourite it so you can check it again or collate similar accountst? Have you ever wanted to add an entire Pinterest board or an entire Pinterest account as a pin?

It’s one of those things that is easy when you know how but very tricky to do when you’re not sure how to go about it.

Examples where you might want to use it is if you wish to create a board representing pinners in a particular geographical area or who specialise in a particular area eg. historical fiction writers.

Are there pinners that pin amazing content and you would like to check in with their pins occasionally? As yet, you can’t favourite or save your favourite pinners on Pinterest but you could save their accounts to a particular board.

This is what you need to do to pin an entire Pinterest account or a Pinterest board:

Select a representative pin from the board or the account and pin it to the relevant board. As you will be changing the link on the pin, I recommend that you ensure the pin is owned by that pinner – or else pin an image from their website if you are in doubt. In this case, I am pinning a pin from AmberSOS to my Irish Businesses Using Pinterest board.

Save the link where you want the pin to go to – in my case it is the Pinterest account for the Amber SOS business.

Once you have pinned the pin, go to your account (click on your name at the top right) and click on your pins. When you hover over that pin, you’ll see a pencil icon on the top right, click on that to edit it. Replace the link in the source box with the preferred link. That is it.

Change_source_link

Now when the pin is clicked upon, it will bring you and other pinners to the whole pinterest board or account. I think I will create a board for my favourite writers and social media users on Pinterest too.

If you would like to avail of more social media tips, check out our 365 Social Media Tips ebook – on Amazon UK and Amazon US.

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Tuesday’s Tip: Using Collages In Pinterest To Drive Traffic

Using Photo Collages in Pinterest to drive traffic and sales

Using Photo Collages in Pinterest to drive traffic and sales With Valentine’s Day coming up, make the most of it by generating traffic to your website with effective pins.

A number of photographs within a collage and shared to Pinterest can be hugely effective in driving traffic to your website and creating enough interest to increase sales.

Collages can be used to showcase a variety of products or provide a snapshot of a tutorial or instructions.

Create a collage using Picmonkey or Canva (remembering to ensure it is portrait shape).

Remember to add text to emphasise your message, ensure the description has a call to action and  the pin links to the correct landing page on your website and that’s it.

Valentine_collage_pin

This pin has had 737 repins and it has probably been pinned by others too, not just the business user. It is focusing on attracting parents, those who want their children to eat reasonably healthily and who want to involve them in the Valentine’s Day celebrations. She has lots of suggestions for making healthy snacks fun and appealing.

The use of a collage within Pinterest highlights the volume of information available on your website or it can serve as a tutorial whereby more detailed instructions are found on your website.

crochet_collage

This crochet tutorial within a photo collage shows what can be learnt within the tutorial in the blog post, and of course, the owner of the pin sells crochet related products such as patterns. She is providing some information for free in order to build up a loyal following who are impressed by her knowledge, some of whom should go on to purchase.

Have you created photo collages of your products yet or a tutorial collage? Did you find it more successful than other photographs? I’d love to hear.

If you would like to avail of more social media tips, check out our 365 Social Media Tips ebook – on Amazon UK and Amazon US.

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What My Blog Did For My Book

Why your website needs a blog

I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog to be essential for a business and for a website. I’m going to share some of those reasons with you and use my other business (my book) as an example to show you exactly what my blog does for my book sales.

Why Your Website Needs A Blog

Why your website needs a blog

  • It provides your website with frequent updates. The search engines respond well to recently updated content.
  • You can create popular blog posts by answering customers’ queries. I often find my most popular posts are those that are written in response to questions from clients. After all, if one person is asking you the question, many others are typing it into search engines. As a result, your post should be on the first page of Google.
  • Your blog is the hub of your social media activity. Twitter, Facebook, LinkedIn and Pinterest are all very capable of sending traffic to your articles if well written with good images.
  • You can include calls to action within your posts – thereby compelling readers to book your service or buy your product. Convert that traffic into sales.
  • Your blog posts reveal the personality behind your business – remember people buy from people!
  • The commenting section means that potential customers can engage with you or ask questions.
  • By writing knowledgeable and relevant posts about your industry, you will become a respected authority on the subject.
  • Your blog will definitely help to increase your brand awareness.
  • By writing articles on newsworthy issues, journalists may contact you for more information having found your blog. Using good images within lifestyle or ecommerce blogs are attractive to journalists as they also need high-res high quality images immediately.

What My Blog Did For My Book

What my blog did for my book I started a personal blog about family life and farming towards the end of 2011. Apart from enjoying the writing, I found that I was getting to know other female farmers better as we were reading each other’s blogs and forging friendships as a result. Then, in September 2012, I happened to write a blog post entitled ‘Advice to those considering marrying a farmer‘, it went viral six months later and as a result, it inspired my first book.

  • My blog posts  increased brand awareness of my crowdfunding campaign, my book progress and ultimately the book when it was self published. Without a doubt, they helped sales of my book.
  • I’ve met many people who told me they have already bought my book and have been reading my blog for years. This is often a surprise as they have never commented on any of my posts. A considerable percentage of people at a show told me they read my blog on a regular basis and yes, that it convinced them they would enjoy my book.
  • Only last week, I noticed that the same person had commented on one of my blog posts and had ordered my book. Blog posts are wonderful as they stay there forever and will continue to attract traffic and convert a portion of that traffic into sales. If an old blog post is particularly popular, remember you can edit the calls to action to update them.
  • My blog has helped me to gain press coverage – one example relates to a journalist covering my crowdfunding campaign in a national newspaper having read about it on my blog. Since the book has been published, other journalists have contacted me via my blog too.
  • I’ve used my blog to test ideas for my next book and recently I even for volunteer interviewees with plenty of responses.
  • The blog provides me with material for my twitter account and facebook page. I can explore issues in more details within blog posts too.
  • As a result of my blog writing, I’ve been asked to contribute to various articles on farming and/or social media – thereby growing my profile more.
  • I am now an occasional panelist on TV3′s Midday – I’m not so sure they would have heard of my author status if it wasn’t for my blog and my twitter account.
  • Between the inital sales and my social media usage, the two book wholesalers in Ireland agreed to stock my book early last year thus ensuring that it is on the shelves (or can be ordered) in all bookshops.

If you would like to learn how to improve your business blog, our Blogging for Improverss course is delivered as an eLearning course, making it very user friendly and convenient.

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Thursday’s Tip: Using Pinterest To Boost Sales

How to use pinterest to boost your sales

How to use pinterest to boost your sales Many businesses are using Pinterest and Valentine’s Day to boost sales – are you?

In this post, I’m going to show you how you can use Pinterest to boost your sales in February, using one of my own blog post pins as an example.

No matter what your business is – you could create a blog post to emphasise how your service or product can be used – either as an idea for a perfect date, an ideal recipe idea or a gift for Valentine’s Day.

Thousands of people are searching for Valentine’s Day on Pinterest – judging by the keywords in Pinterest’s Interests, they aren’t just looking for chocolates, engagement rings or roses.

A sample shows that while Valentine’s Ideas is a popular one, crafts for kids, table decorations, cards,clothing, recipes, baking and gifts are also highly searched keywords within Pinterest. Even centrepieces for Valentine’s Day is one of the most popular ones and I’d never have thought of searching for that!

Valentine's_Day_interests

Create a Valentine’s Day XXX board for your business – be it Valentine’s Day Gifts, Valentine’s Day Ideas, Valentine’s Day Designs or just plain Valentine’s Day.

Valentine's_day_boards

Populate it with pins that are of interest to your target customers and add some of your own pins to it. Once you’ve done that (and don’t forget to ensure that the cover image is of one of your own products), bring that board to the top of your page so anyone looking at your account can see it.

Valentine's_Day_Pinterest

However, don’t forget to move it to the bottom of the page on 15th February as otherwise your pinterest account will appear neglected!

My Valentine’s Pin

Valentine's_Day_pin I have to admit I was wondering how I could make the most of Valentine’s Day with my other business hat – that of my book Would You Marry A Farmer? I’m not the neatest when it comes to baking or making pretty crafts apart from the fact that it would take me a lot longer than the few days left before Valentine’s Day so trying to make farmer-inspired crafts was out!

I decided to write a blog post entitled ‘Valentine’s Day Date Ideas for Farmers’ complete with both ideas and statistics, used Picmonkey to add a heart effect and some text to an image and that was it. I pinned it to my ‘Valentine’s Day’ pinterest board, made it the cover image and am ensuring that other pins within the board are of interest to my target market – in terms of gift ideas and of Valentine’s Day.

(Here’s an explanation showing how to add text to images using Picmonkey)

One thing to bear in mind – don’t provide all the information within the image or pin description, provide enough to pique their interest and encourage them to click through to your website to find out more. As I am using Article Rich Pins, the pin pulled up the metadescription of the blog post which encourages people to click through to the post without being too pushy. Naturally enough, there’s a call to action to purchase my book within the blog post.

Don’t forget to fill out the description for your board too using highly searched and relevant keywords. So many people are using Pinterest rather than Google now to search for gifts and ideas that you need to optimise your boards and your pins as much as possible with relevant keywords.

Our Pinterest for Beginners and our Blogging for Beginners eLearning courses start on Monday if you would like to learn more.

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9 Blogging Tips for Tourism Businesses

9 blogging tips for tourism businesses Tourism businesses can use blogging very effectively to target tourists and show them exactly what they offer. By writing a blog, it provides you with a tool to show visitors the personality behind the business, tell them all about your area and answer any queries they may have. It also provides you with articles to share on other social media platforms, thereby encouraging people to visit your blog (and your website) to find out more. It’s usually just one click away then to your booking page.

However, blogging is not just about sharing your latest good deal. It’s about creating content that your target market will find interesting, useful and engaging. Here’s some tips for finding inspiration for your writing your blog posts.

#1. Share Secrets

By making your content intriguing, suggesting that you are sharing little known secrets about the area, this will compel people to read on if they are contemplating visiting your area. People often love knowing the best places to visit  particularly if they are ‘off the beaten track’ too.

How to hook readers with your blog title

Carlow Tours ‘hooks’ readers in with the title 5 things you probably didn’t know about Co. Carlow and then proceeds to share them with us. Even as a Carlow native, I was intrigued to read – in case there was something I hadn’t come across as yet!

 

#2. Historical Information

Even if your hotel or pub is a relatively new building, attract those interested in history and heritage by including blog posts on local historical monuments, ancient buildings, local museums and much more.

If you have any hotel bedrooms or areas of your building that hold a particular provenance (or even an alleged ghost!), this could make a very popular blog post.

How to attract tourists via your blog

What about if a famous celebrity (from the past or present) stayed in one of your rooms? You can create a sense of modern history too. These Fort Worth hotels both embrace their sense of history within their structure and stories.

#3. Share Sneak Peeks

If you are renovating or re-decorating any aspect of the hotel, pub or other building, provide some early photographs as sneak peeks into the progress as well as completion, particularly if they are hotel or B&B rooms.

Why hotels should share sneak peeks of renovations

 

People love feeling they are one of the first to see something and it can make them feel part of the story too. This hotel shares pictures of renovated bedrooms, lobby and reception area.

#4. Behind the Scenes

Provide visitors with insight into ‘a day in the life of your business’ showing what goes on front of house as well as behind the scenes. Sharing pictures of the busy kitchen will add atmosphere and don’t forget to share achievements by any staff too – particularly if any have won awards or competitions.  If you have an adventure playground, Santa’s kingdom or animals, share pictures of visitors playing or the feeding of the animals (always remember to ask people’s permission if you are going to be using photographs of them).

#5. News of Upcoming Events

Don’t just tell potential visitors about the upcoming events, make them sound intriguing and interesting by putting a particular spin on them. In this post by Russborough House, we are told that we’ll be let into the secrets of telling a fake from a real painting.

Russborough_House_-_sharing_news_of_events

It promises insight, information, interest and some fun too. Definitely an excursion that sounds attractive.

#6. Target A Niche Market

Denmark Farm in Wales targets people who are interested in environmental issues, who want to spend their holidays exploring the countryside, wish to stay in eco-friendly accommodation and are interested in learning more about their environment.

Kestrels_blog

Hence, their post on the discovery of kestrels and the installation of a box on their farm to encourage a breeding pair will encourage visitors. Wouldn’t you love to visit to find out if they succeeded in a breeding pair of kestrels breeding there?

#7. Show Specialist Facilities

Is your business especially equipped for access for those with disabilities? Can you promise those with special needs an extraordinary holiday? There are plenty of families looking for holidays where every member of the family can enjoy the whole experience.

Access_for_All

HoeGrange Farm not only shows their facilities for those with disabilities but makes it clear that there’s plenty on offer in this area of the Peak District.

#8. Gardens & Golf

Visitors love to know about the amenities of your establishment so if the gardens are particularly beautiful, or you have a golf course or if the spa is particularly luxurious, do highlight them at their best.

Show off your gardens

This country house in Wales show off their gardens at their best in high summer – doesn’t that image just make you want to visit?

#9. Answer Questions

And above all, the best blogging tip I can give is to write down the questions you and your staff are asked. If a number of people are asking you similar questions, it is time to write a blog post on the topic. If some people are phoning to ask a question, it’s a safe assumption to make that others will ask that question in a search engine. Bingo! Your answer within blog posts become popular and result in more business. My most popular blog posts have all resulted from writing answers to questions I’ve been asked.

If you have a restaurant, B&B, hotel, gardens, golf course, adventure experience or any other tourism business and you would like to avail of training in blogging, do take one of our online elearning blogging courses. Alternatively, if you would like to outsource that work, that is one of the services offered here at Write on Track so do get in touch.

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Tuesday’s Tip: How To Find Your Number of LinkedIn Connections

how_to_find_your_number_of_connections_on_linked_in

If you have over 500 connections on LinkedIn, you might be wondering exactly how many connections you do have. However, it can be tricky to find that information on your own profile.  I’ve had over 500 connections for a while and it’s fascinating how quickly they have grown.

how_to_find_your_number_of_connections_on_linked_in I tend to accept connections only from people I have met or I’ve got to know through other social media channels. Having said that, I’ve been quite active in some ‘writing’ and ‘social media’ groups too and I’m making connections with some other members after engaging with them within the group. Growing them slowly has meant that they have been over 500 for some time and I had no idea what the total is.

Well, I recently needed to know the total number of connections and followers for all of my social media platforms and I must have spent at least ten minutes searching for my total number of LinkedIn connections. There’s a few different ways to find it but this is the quickest and easiest.

Finding Your Linkedin Connections

Click on ‘Home’ so you are viewing the news feed.

Scroll down a little and you’ll see your total number of connections in the right side bar. You can then click on it to see all of your connections – particularly convenient for if you wish to remind yourself of some of them, re-connect and engage, or consider asking some for recommendations.

Yes, it’s as easy as that. Easy when you know how but infuriating when you don’t!

 

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