
I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog…
I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog…
Tourism businesses can use blogging very effectively to target tourists and show them exactly what they offer. By writing a blog, it provides you with a tool to show visitors the personality behind the business, tell them all about your…
Are there rules to blogging? There are a number of written and unwritten rules that you should follow – both to ensure you stay on the right side of the law and that you increase your readership and grow your…
Have you started planning your goals for 2015 and wondering how you’re going to achieve them? You know the expression ‘fail to prepare, prepare to fail’? Without planning, you can feel a bit like you are stuck amongst the cogs…
You have written your book, you’ve had it edited, you have hired a professional to design the cover art, you are going to sell it online on Amazon and Smashwords and you are have printed a substantial number or printed…
There’s been much written about the Web Summit in the last few days and yes, it was a brilliant event, being described as the ‘Ploughing Match for nerds’ (The ploughing match is the biggest agricultural 3 day festival in Ireland,…
Did you know that readers of online content only read 28% of the text (Nielsen study)? I was aware that we tend to scan, rather than read, when we read text on our computer screens or gadgets but I hadn’t…
Do you find you suffer occasionally from bloggers block? I’ve been experiencing it lately even though I have plenty of material to blog about and I know that once I commence blogging again, the fingers will tap away on the…
I’m a huge fan of twitter for so many reasons. The main reason is I see it as being extremely effective in terms of sales and for today’s post, I am going to concentrate on how authors can use twitter…