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What My Blog Did For My Book

Posted on February 9, 2015 by Lorna Sixsmith — 8 Comments ↓

I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog…

Writing for the Web: How To Improve Your Blog

Posted on October 28, 2014 by Lorna Sixsmith — 4 Comments ↓

Did you know that readers of online content only read 28% of the text (Nielsen study)? I was aware that we tend to scan, rather than read, when we read text on our computer screens or gadgets but I hadn’t…

How To Improve Your Blog – Navigation

Posted on September 2, 2014 by Lorna Sixsmith — 5 Comments ↓

Bloggers sometimes tend to overlook the navigation of their blog when it comes to assessing how easy it is for your visitors to find their way around your blog but it’s hugely important. We’ve all been in situations where we…

Zzzzzz – The Effects of the #AtoZChallenge

Posted on April 30, 2014 by Lorna Sixsmith — 6 Comments ↓

Analysing the #AtoZChallenge of blogging every day

Okay, I failed! I didn’t manage to blog for all 26 letters of the alphabet for the #AtoZChallenge. I managed about 23. It was a useful experiment though in a way. Many clients ask me how often should they post…

Tagged with: blogging, how to blog, how to blog better
Posted in Blogging for Success, Blogs

5 Blogging Tips for Business Bloggers

Posted on April 2, 2014 by Lorna Sixsmith — 4 Comments ↓

It’s day 2 of the #atozchallenge and B is for Blogging! Here’s 5 Blogging Tips for Effective Business Blogging. 1. Write For Your Audience It may sound obvious but many of us write for ourselves rather than for our audience.…

Tagged with: 5 blogging tips, blogging better, how to blog, how to learn how to blog
Posted in Blogs

8 Reasons Why Authors Should Blog

Posted on December 16, 2013 by Lorna Sixsmith — No Comments ↓

It is really important that authors should blog – not just for preparation for writing but for so many other reasons. Blogging will grow your audience, increase book sales, hone your writing skills and make free press coverage much more…

5 Things I Wish I Knew Before I Started Blogging

Posted on November 8, 2013 by Lorna Sixsmith — No Comments ↓

I started blogging in January 2008. All I knew about blogging could have fit on a postage stamp. I had heard it was good for getting people to your website and as my advertising budget was pretty small, I decided…

How To Write Your ‘About Us’ Page

Posted on September 19, 2013 by Lorna Sixsmith — 6 Comments ↓

Your ‘About Us’ page can be your most popular page on your website or blog. However, if it doesn’t impress, you may have lost a potential new customer. How do you impress and yet not bore people by listing…

The New Google Keyword Planner – how to use it for your own social media

Posted on September 9, 2013 by Lorna Sixsmith — 10 Comments ↓

Part of the success of social media relies on using words that people are using when searching on search engines. While I would never recommend cramming relevant keywords into a blog post or a facebook update, it is important that…

Ten Ways To Talk About You On Your Blog

Posted on August 8, 2013 by Lorna Sixsmith — 1 Comment ↓

If you find you are struggling for ideas for your business blog posts sometimes, here’s some ideal content that will show current and potential customers information about your business (I think we often forget to tell people about ourselves) and…