
The Irish are renowned for their ability to chat, to blather, to talk baloney and to have the gift of the gab. Visitors to Ireland can allegedly gain the similar gift of easy chat and eloquence by kissing the blarney…
I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog…
Did you know that readers of online content only read 28% of the text (Nielsen study)? I was aware that we tend to scan, rather than read, when we read text on our computer screens or gadgets but I hadn’t…
It’s day 2 of the #atozchallenge and B is for Blogging! Here’s 5 Blogging Tips for Effective Business Blogging. 1. Write For Your Audience It may sound obvious but many of us write for ourselves rather than for our audience.…
It is really important that authors should blog – not just for preparation for writing but for so many other reasons. Blogging will grow your audience, increase book sales, hone your writing skills and make free press coverage much more…
I started blogging in January 2008. All I knew about blogging could have fit on a postage stamp. I had heard it was good for getting people to your website and as my advertising budget was pretty small, I decided…
Your ‘About Us’ page can be your most popular page on your website or blog. However, if it doesn’t impress, you may have lost a potential new customer. How do you impress and yet not bore people by listing…
Part of the success of social media relies on using words that people are using when searching on search engines. While I would never recommend cramming relevant keywords into a blog post or a facebook update, it is important that…