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How To Give Your Blog The Gift Of Eloquence

How to give your blog the gift of eloquence

The Irish are renowned for their ability to chat, to blather, to talk baloney and to have the gift of the gab. Visitors to Ireland can allegedly gain the similar gift of easy chat and eloquence by kissing the blarney

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What My Blog Did For My Book

Why your website needs a blog

I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog

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Posted in Blogging for Success, Blogs

Writing for the Web: How To Improve Your Blog

How To Improve Your Blog

Did you know that readers of online content only read 28% of the text (Nielsen study)? I was aware that we tend to scan, rather than read, when we read text on our computer screens or gadgets but I hadn’t

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Posted in Blogging for Success, Blogs

How To Improve Your Blog – Navigation

Bloggers sometimes tend to overlook the navigation of their blog when it comes to assessing how easy it is for your visitors to find their way around your blog but it’s hugely important.  We’ve all been in situations where we

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Posted in Blogging for Success, Blogs, How to Blog

Zzzzzz – The Effects of the #AtoZChallenge

Analysing the #AtoZChallenge of blogging every day

Okay, I failed! I didn’t manage to blog for all 26 letters of the alphabet for the #AtoZChallenge. I managed about 23. It was a useful experiment though in a way. Many clients ask me how often should they post

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5 Blogging Tips for Business Bloggers

5 blogging tips for business bloggers

It’s day 2 of the #atozchallenge and B is for Blogging! Here’s 5 Blogging Tips for Effective Business Blogging. 1. Write For Your Audience It may sound obvious but many of us write for ourselves rather than for our audience.

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8 Reasons Why Authors Should Blog

It is really important that authors should blog – not just for preparation for writing but for so many other reasons. Blogging will grow your audience, increase book sales, hone your writing skills and make free press coverage much more

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Posted in Blogging for Success, Blogs, Ireland, Marketing, Writing

5 Things I Wish I Knew Before I Started Blogging

I started blogging in January 2008.  All I knew about blogging could have fit on a postage stamp. I had heard it was good for getting people to your website and as my advertising budget was pretty small, I decided

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Posted in Blogging for Success, Blogs

How To Write Your ‘About Us’ Page

Your ‘About Us’ page can be your most popular page on your website or blog.  However, if it doesn’t impress, you may have lost a potential new customer.   How do you impress and yet not bore people by listing

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Posted in Blogs, For Beginners, How to Blog, Tips

The New Google Keyword Planner – how to use it for your own social media

Part of the success of social media relies on using words that people are using when searching  on search engines.  While I would never recommend cramming relevant keywords into a blog post or a facebook update, it is important that

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Posted in Blogging for Success, Blogs, For Beginners, How to Blog
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