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What My Blog Did For My Book

Posted on February 9, 2015 by Lorna Sixsmith — 8 Comments ↓

I’m often asked if a blog is necessary for a business. Surely it is sufficient to have a website and a facebook page or a website and a good twitter account? There are numerous reasons why I consider a blog…

15 Blogging Mistakes To Avoid

Posted on June 15, 2014 by Lorna Sixsmith — 5 Comments ↓

Many articles tell you what you should be doing to improve your business blog, including many of the blog posts here at Write on Track. I’m going to cut to the jugular here and tell you what mistakes you should…

Blogging Check List: Ten Things To Check Before You Click ‘Publish’

Posted on June 13, 2014 by Lorna Sixsmith — 10 Comments ↓

Bloggers check list ten things to check before you click on publish

7 out of 10 marketeers are planning to spend more time and money on writing good blog content in 2014 according to this Social Media Examiner report. However, writing a blog post is so much more than getting an idea,…

Zzzzzz – The Effects of the #AtoZChallenge

Posted on April 30, 2014 by Lorna Sixsmith — 6 Comments ↓

Analysing the #AtoZChallenge of blogging every day

Okay, I failed! I didn’t manage to blog for all 26 letters of the alphabet for the #AtoZChallenge. I managed about 23. It was a useful experiment though in a way. Many clients ask me how often should they post…

Tagged with: blogging, how to blog, how to blog better
Posted in Blogging for Success, Blogs

How To Ensure Your Blog Posts Are Interesting

Posted on April 10, 2014 by Lorna Sixsmith — 5 Comments ↓

It is time for the letter ‘I’ of the #AtoZChallenge for April so today’s post is about how to ensure that your blog posts are interesting for your audience. How can you continually create interesting content for your blog –…

Tagged with: how to blog better, interesting blog posts
Posted in Blog Tip Tuesday, Blogs

Is Blogging More Difficult Than You Thought? 25 Ways To Make Blogging Easier

Posted on March 24, 2014 by Lorna Sixsmith — 13 Comments ↓

Many people will start a blog and then they will stop. Sometimes the reason for stopping may be that the subject matter of that blog doesn’t interest them any more, they have moved on and they start up another blog.…

Tagged with: 25 ways to make blogging easier, blogging tips, how to blog better, how to improve your blog
Posted in Blogs

5 Things I Wish I Knew Before I Started Blogging

Posted on November 8, 2013 by Lorna Sixsmith — No Comments ↓

I started blogging in January 2008. All I knew about blogging could have fit on a postage stamp. I had heard it was good for getting people to your website and as my advertising budget was pretty small, I decided…

How To Write Your ‘About Us’ Page

Posted on September 19, 2013 by Lorna Sixsmith — 6 Comments ↓

Your ‘About Us’ page can be your most popular page on your website or blog. However, if it doesn’t impress, you may have lost a potential new customer. How do you impress and yet not bore people by listing…

Ten Ways To Talk About You On Your Blog

Posted on August 8, 2013 by Lorna Sixsmith — 1 Comment ↓

If you find you are struggling for ideas for your business blog posts sometimes, here’s some ideal content that will show current and potential customers information about your business (I think we often forget to tell people about ourselves) and…

Blog Tip Tuesday: How To Blog For Your Target Customer

Posted on June 11, 2013 by Lorna Sixsmith — 1 Comment ↓

Do you sometimes struggle to adopt the right tone in writing your blog posts? Writing a business blog sounds easier than it seems sometimes. It can be difficult to write appropriately for your readers when you aren’t sure who they…