Blog Archives

8 Things I’ve Learnt About Getting Press Coverage For Books

8 Things to remember when trying to get press coverage for your books

Self-publishing is a huge learning curve. After all, not only do you have to learn how to write the best book you possibly can, without those rookie mistakes, you also have to find the best editor and cover designer you

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Posted in Blogs, Marketing, Press Coverage, Self Publishing

Top Tips from Wexford Literary Festival 2015

Compelling Fiction Panel - Claudia Carroll, Rachel English, Louise Phillips, Carmel Harrington, chaired by Caroline Busher

I’ve been on panels at social media events, on TV3′s Midday and at women-in-business conferences and Saturday was my first time to sit on a panel at a literary conference. It’s less than two years since I published my first

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Posted in Blogs, Marketing, Self Publishing, Tips

Which Social Media Platforms Should Writers Use?

Which social media platforms should authors use

When writing a book, you are creating a product that will need to be marketed in order to achieve sales. Whether you are planning to self-publish (where you will be doing all the marketing yourself) or to secure a publishing

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Posted in Blogs, Facebook, Instagram Tips, Marketing, Pinterest, Self Publishing, Social Media Platforms, Twitter

Is Your Business Ready For 2020?


Where will your business be in 2020? Have you plans for expansion, more staff, greater turnover, more sales? I have to admit that while I create plans for the year ahead, I’m not so good at setting goals for five

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Posted in Blogs, Content Marketing, Marketing, Social Media Platforms, Tips

How To Maximise The Chances Of People Remembering You

How You Make People Feel

People will forget what you said and did ┬ábut they will remember how you made them feel. I’ve heard this twice in as many weeks, the first time from Owen Fitzpatrick at the Charisma Bootcamp and the second time from

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Posted in Blogs, Content Marketing, Marketing

Reluctant Speakers – Here’s How To Make Powerful Speeches

How to make powerful speeches

It’s R in the #AtoZchallenge and today I’m focusing on Reluctant Speakers. I used to be a reluctant speaker. It seems strange now but I was 29 when I delivered my first presentation. 29! I had gone all the way

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Posted in Blogs, Marketing, Tips, Tools for Conferences

6 Tips – How Authors Should Use Pinterest

Pinterest isn’t just about pretty images for wedding planners and party organisers. ┬áPinterest is about creating images that are beautiful, striking, attractive and images that lead to interesting content (although they also have to be visually attractive). Hence, Pinterest is

Posted in Blogs, Marketing, Pinterest, Self Publishing

How to Fulfil Your Business Goals in 2014

The new year always includes a focus on new year’s resolutions while TV advertising and supermarkets are keen to encourage us to join weight watcher classes, get fit and eat calorie reduced food. However, it is one thing to decide

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Posted in Blogging for Success, Content Marketing, Marketing

8 Reasons Why Authors Should Blog

It is really important that authors should blog – not just for preparation for writing but for so many other reasons. Blogging will grow your audience, increase book sales, hone your writing skills and make free press coverage much more

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Posted in Blogging for Success, Blogs, Ireland, Marketing, Writing

How To Find Your Most Effective Pin in Google Analytics

We all hear that Pinterest is wonderfully successful for delivering traffic to websites and for generating sales but how do you know which pin was the most successful? Which types of pins are working best for you? Which repinner was

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Posted in Marketing, Pinterest, Technical Tips!, Tips
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