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If you’re aware of Pinterest and you’ve been reading about it, you have probably read that some businesses are doing very well from Pinterest – both for increasing their brand awareness and for driving significant traffic to their website and generating sales.
However, if you’ve been wondering how else to use it besides trying to create content that gets repinned and goes viral, here are some ideas.
I recently gave a talk on pinterest for the KLCK bloggers network and I was trying to provide examples for how the various people in the listening group could use it for their business. One example was photography and I suggested that photographers could use examples of photographs for future shoots. We then had a chat about copyright issues as there is a very fine line between finding inspiration and breaking copyright rules unfortunately.
Our photographer for our upcoming Grafton Media Blog awards shoot, Damien Carroll, was there and he went home with ideas forming in his mind. As we are three women organising the blog awards, we had come up with a “Charlie’s Angels” idea for the photoshoot but we were still rather doubtful. Damien created a board for the photoshoot with various photographs from the original Charlie’s Angels from the 70s and 80s and the more recent film.
A picture tells a thousand words and once we saw the shared board (see our post on how to create a shared board if you need that information), we could visualise what he meant and what poses we thought were possible and might get us some publicity.
We chose the “Charlie’s Angels” pose from the film with the 3 characters in black and then we added our “Charlie” to the mix.
We also tried the “Angels Walk” pose and what was so valuable once we had decided on the poses too, was that the pinterest app was available on the iphone and we could glance at it, glance at the photos on the camera and see if we needed to adjust.
As Damien found, it is a fantastic way of putting mood boards and shoot plans together. He is using Pinterest for more shoots by sharing the boards with mdoels, make-up artists and stylists and each person can add pins to the boards which leads to an interactive collaboration of ideas. We will be using pinterest to plan our theme for the blog awards night too.
Dress makers could use pinterest to create boards of dresses and clients could choose the sleeves of one dress with the skirt of another, hairdressers could pin pictures of their models to demonstrate their skills, beauticians can pin pictures of nail art, food bloggers can include pictures of their recipes and the list goes on.
Have you found pinterest to be a handy tool for your business? We’d love to hear more examples.