Interesting article from Siobhan O’Connell of the Irish Times on how Irish firms are using social media to their advantage. Social media is of most relevance to transactional websites. Social features integrated on the website can improve e-commerce revenues and…
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Brand managers adapt as social media sites put power in hands of consumers
Tagged with: Amazon, Carrolls Irish Gifts, CD Wow and Littlewoods, consumer loyalty, Dabs, e-commerce, Elverys, ESB, facebook, HMV, irish business, Irish retailers, irish social media awards, irish social networking, Meteor, Micksgarage., Siobhan O'Connell, the Irish Times, transactional websites, twitter
Posted in Blogs
Posted in Blogs
