Facing winning a brand new Toshiba laptop for your business?

Then come along to the launch of our friends at Kro IT Solutions new e-commerce software and e-commerce website on the 4th October. Even if you don’t win that laptop you are guaranteed a day of learning from leading industry experts such as Spiderworking, AMOSH Designs, Trevor Dunne, and Do My Books  on how to improve your e-commerce and business skills.

You will also have the opportunity to network with other business people like yourself and Kro staff will be on hand all day for free consultations and advice.

And the best part?

It’s FREE!

So what are you waiting for? Check out Kro  for more details on speakers, workshops and how to register.

Lorna will be giving a talk on how to send traffic to your e-commerce site via your blog, and will  be happy to chat with you about your business blogging needs.

See you there!

The post Would you like to win a new laptop? appeared first on Write On Track.

Social media is of most relevance to transactional websites. Social features integrated on the website can improve e-commerce revenues and boost consumer loyalty. Such features include Facebook like, follow or share; e-mail to a friend; share and follow links; product reviews by customers; Twitter tweet or follow and Facebook store.

Web consultancy Amas recently reviewed 100 Irish e-commerce sites, ranking them by how many of 10 social features the websites were deploying. On the Amas criteria, the most social websites are Amazon, HMV, CD Wow and Littlewoods.

Among Irish retailers, the most sociable are Dabs, Elverys, Carrolls Irish Gifts, ESB, Meteor and Micksgarage. A fifth of the sites surveyed had no social media features at all, including, ironically, Bord Gáis, sponsor of the Social Media Awards.

You can read the rest of the article here.

The post Brand managers adapt as social media sites put power in hands of consumers appeared first on Write On Track.