Tuesday’s Tip: Using Collages In Pinterest To Drive Traffic

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Using Photo Collages in Pinterest to drive traffic and sales With Valentine’s Day coming up, make the most of it by generating traffic to your website with effective pins.

A number of photographs within a collage and shared to Pinterest can be hugely effective in driving traffic to your website and creating enough interest to increase sales.

Collages can be used to showcase a variety of products or provide a snapshot of a tutorial or instructions.

Create a collage using Picmonkey or Canva (remembering to ensure it is portrait shape).

Remember to add text to emphasise your message, ensure the description has a call to action and  the pin links to the correct landing page on your website and that’s it.

Valentine_collage_pin

This pin has had 737 repins and it has probably been pinned by others too, not just the business user. It is focusing on attracting parents, those who want their children to eat reasonably healthily and who want to involve them in the Valentine’s Day celebrations. She has lots of suggestions for making healthy snacks fun and appealing.

The use of a collage within Pinterest highlights the volume of information available on your website or it can serve as a tutorial whereby more detailed instructions are found on your website.

crochet_collage

This crochet tutorial within a photo collage shows what can be learnt within the tutorial in the blog post, and of course, the owner of the pin sells crochet related products such as patterns. She is providing some information for free in order to build up a loyal following who are impressed by her knowledge, some of whom should go on to purchase.

Have you created photo collages of your products yet or a tutorial collage? Did you find it more successful than other photographs? I’d love to hear.

If you would like to avail of more social media tips, check out our 365 Social Media Tips ebook – on Amazon UK and Amazon US.

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  • http://www.greensideup.ie Dee Sewell

    A lot of pinners I follow use collages and I like them. As a result I’ve started using PicMonkey to create a header type image for posts. I’ve also been creating recipe cards that can be pinned. That said, I’ve noticed that so many people are starting to use collage type images, that I’m reverting back now and again to just pinning a nice image as I feel they’re standing out more in my stream.

    • http://www.writeontrack.ie Lorna Sixsmith

      Collages with a lot of photos can be too much so I agree, less is more sometimes. Great for tutorials or showing progress though.
      I do love Picmonkey – need to spend more time on Canva though too – Picmonkey is so easy I’m conscious I’ve ignored Canva!

      • http://www.greensideup.ie Dee Sewell

        I’ve just found that I can adjust the pixel size on Canva, something I’ve been struggling to figure out for a long time, so may be using it more in the future.

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