A number of photographs within a collage and shared to Pinterest can be hugely effective in driving traffic to your website and creating enough interest to increase sales.
Collages can be used to showcase a variety of products or provide a snapshot of a tutorial or instructions.
Remember to add text to emphasise your message, ensure the description has a call to action and the pin links to the correct landing page on your website and that’s it.
This pin has had 737 repins and it has probably been pinned by others too, not just the business user. It is focusing on attracting parents, those who want their children to eat reasonably healthily and who want to involve them in the Valentine’s Day celebrations. She has lots of suggestions for making healthy snacks fun and appealing.
The use of a collage within Pinterest highlights the volume of information available on your website or it can serve as a tutorial whereby more detailed instructions are found on your website.
This crochet tutorial within a photo collage shows what can be learnt within the tutorial in the blog post, and of course, the owner of the pin sells crochet related products such as patterns. She is providing some information for free in order to build up a loyal following who are impressed by her knowledge, some of whom should go on to purchase.
Have you created photo collages of your products yet or a tutorial collage? Did you find it more successful than other photographs? I’d love to hear.