How long is it since you re-arranged your Pinterest boards, changed your cover images and had a good tidy up? It’s surprising how messy a business Pinterest account can become as you create boards and pin furiously and then you discover you have created boards that you haven’t pinned to in ages. It can be a nice idea too to colour co-ordinate your cover images at various times of the year particularly if your business is fashion or interiors related. Green for St Patrick’s Day, pastel for Easter, oranges for Autumn/Fall and reds/whites/greens for Christmas. For a change each January, why not aim for the Pantone colour of the year?
I am spring cleaning my Pinterest account today and this is how I am going about it.
1. Delete Obsolete Boards
Are there any boards that have become obsolete? Sometimes it can be a good idea to create a board and then you might find you have only pinned a few pins to it.
You can delete it by clicking on the title of the board, then ‘edit board’ on the top right, then ‘delete board’ in the pop up box and confirm the confirmation link. And it is gone. I’ve deleted about ten boards. If you own a shared board that isn’t working out as you had intended, you can delete it in the same way.
2. Move Seasonal Boards
Today is 17th March. Lots of businesses have St Patrick’s Day boards in the top row of their boards (myself included). Within a day or two, it is time to move that board to the bottom of your boards page and then raise it to the top again next February. To move a board, click on it and drag it to the allocated place where you can drop it into place. It will save automatically.
3. Move Important Boards
As new boards are created, they are placed at the bottom of the boards page so don’t forget to move them higher up to give them more prominence once they have more than 5 pins.
What boards should you place at the top? Your top row of boards should indicate to potential followers exactly what your business is, your passions and your abilities. It is a good idea to have one seasonal board in the top row too as it will show your personality.
4. Leave Shared Boards
You may have accepted invitations to shared boards but are finding that you’re not pinning much to them or that the board isn’t very active. It’s easy to leave the board if you wish to do so and then it won’t show on your ‘boards’ page. To leave the board, click on the board title, then edit board.
You will see ‘leave’ beside your name in the pop up box so if you wish to leave the board, just click that box.
5. Layout of Boards
How should you group your boards together? Well, there’s no strict rules. Some people place them in alphabetical order. Others put the most important ones at the top. Others group them by topic or by colour of cover image. It is certainly worthwhile changing your cover images and moving your boards around. Changing the cover images is important too to freshen the look and ensure that if followers wish to repin the cover image, that it is easier to find if it is a recent pin.
6. Optimise Each Board
When you set up new boards, it can be easy to omit the ‘category’ section. Ensure you revisit and categorise your boards correctly. Ensure that each board has a description which contains popular keywords relevant for your niche. If it is your shared board, ensure that other pinners know how to contact you if they would like to contribute to your board.
What changes will you make to your Pinterest account as you tidy it up? I’ve added a ‘green colour’ theme to my top row boards especially for St Patrick’s Day.
Also, especially for St Patrick’s Day – do check out and download our first (and free) ebook outlining how to use the ten best Irish traits within your social media marketing.
If you would like to learn more about Pinterest, do check out our two online courses, both run for 5 weeks.