Regular readers of Write On Track will know that from its earliest days we have been advocates for leveraging the popular social networking site Pinterest for your business marketing. We have written extensively on how small businesses can use Pinterest to boost their profile, increase followers, drive sales to their websites, run effective competitions, enhance SEO and promote their business blog.
Most recently Lorna has taken us through the changes and new features Pinterest has just released. A key development is the launch of a new analytics tool – Pinterest Web Analytics. The ability to measure and track your online activity is crucial to the success of your social media efforts. Heretofore this feature was missing on Pinterest. Now with Pinterest Web Analytics you can track, evaluate and monitor your Pinterest strategy more effectively.
Step-by-step guide to using Pinterest Web Analytics
1. Verifiy your website
You will need to have a verified website to access web analytics. To check if your website is verified, go to your About section. If you have a website listed on your profile with a check mark next to it, you’re verified. If not, follow these steps to verify your account.
2. Switch to Pinterest’s new look
You will need to activate Pinterest’s new look to be able to see Analytics. When you log on to your Pinterest account, a message should appear on your screen asking you if you want to switch to the new look now. If you don’t see this message, click on the profile menu located to the far right of your page and scroll down to Switch To The New Look. With the new look your pins will appear larger and the images crisper.
4. What can you measure?
- How many people are pinning images from your site
- How many people have seen these pins
- How many people visited your site from Pinterest
- Which images from your website are the most repinned and clicked on
What does this mean for your business?
With the Pinterest Web Analytics tool at your fingertips, you can now track your pinning activity and evaluate which content you produce is the most popular on Pinterest. This will allow you to tailor your content accordingly. Pinterest has promised to add new tools and more detailed insights over the coming months to help you see even more clearly what is working or not on your website so that you can create even better pins in the future. With the addition of analytics and its continued fast growth, Pinterest has quickly gone beyond being a mere niche platform for individuals. (It’s also one of the easiest social media outlets to maintain.) To ignore it is to overlook a valuable resource.