GoPixel, formerly called Pinster, is a handy scheduling tool to use and it offers analytics as well as recommendations for your account.
It is free to schedule one pin a day but if you wish to schedule more than that, you will have to pay for it. Scheduling can be essential for some businesses though. For example, my most successful time for getting repins is between 12 am and 3 am GMT (as many of my followers are American and I’m in Ireland) and while I’m a night owl, I’m not necessarily pinning that late so the scheduling tool is very convenient. If your target market is living in a different time zone, you can use this tool to establish the optimum time for pinning and schedule accordingly.
To pin using this tool, the quickest and handiest way to do it is to pull the ‘Pin using GoPixel’ bookmarklet to your browser (like you will have done with the ‘pin it’ bookmarklet) and pin using it – it will give you the option of pinning immediately or scheduling. The only disadvantage (and this may change) is that the descriptor of the pin isn’t pulled with it so you have to write one in. Additionally, it doesn’t tell you which boards are shared or single boards which I found to be a bit of a nuisance as I have a board named ‘Social Media’ and am a member of a shared board of the same name – but that’s something very minor.
On the first page, it will tell you your average pins per day, your average interaction, your top boards and top pins re interaction (ie which ones got you the most number of repins, likes and comments), your top repinner (and if you’re not following them already, you can follow them now and perhaps repin some of their content).
What is also interesting is that it gives you a summary of your best and worst interactions. Now, some of the advice has to be put into context, for example, my ‘quotes’ board is the most successful but I rarely pin to it. One pin in particular received a lot of repins so Pinster is advising me to pin more to that board rather than pinning so much to my ‘How To Use Pinterest’ board which has received an average of 3 repins per pin. However, I know that many of my pins pinned to the Pinterest board are also pinned to a group board where they are much more successful. I will, however, bear their advice in mind and look for more quirky and social media themed quotes and see how they do.
What is also interesting is that I don’t pin that much on a Thursday for some reason which highlights to me that I need to be more consistent. Plus, Thursday has been pinpointed as my most successful day so I will now pin more on Thursdays and see if it actually is a ‘popular repinning day’ as people gear up for the weekend. The Time of Day results are the most interesting and show that I have to pin more between 12am and 3 am GMT hence I really need the scheduling tool for this.
When I click on ‘website source’ at the top, it provides the metrics for my website for the last week, month or lifetime. I can see the number of interactions each board has received and the top pins and can compare and monitor month by month. I can then set targets for my account and monitor and evaluate how it is going. I write quite a bit about Pinterest here and it seems to be the most popular topic to be repinned from my website. Now, that may mean that more people are finding Pinterest as an interesting topic on our website or maybe there are more people wishing to learn more about it and hence are bookmarking the post. Or it may mean we are writing about Pinterest more than any other topic (such is our enthusiasm) and perhaps we need to give more space and time to other platforms (and share the love!). Whatever it means, it will encourage me to rethink my strategy and my editorial calendar for my blog and ensure I am on the right track.
You can also set up a campaign e.g. ‘Christmas Decoration Pins’ and pin your pins relevant for that campaign and GoPixel will tell you how those pins are doing.
Try it out for the free trial for 30 days and let me know how you get on. (This is not a sponsored post by the way – it is written to share the various Pinterest tools with you).
If you are interested in learning how to use Pinterest more effectively for your business, do check out our two Pinterest courses at We Teach Social (both are delivered online).