Increase Your Social Media Marketing Reach With Twilert

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Want to increase your social media marketing reach? Then check out

Twilert will send regular email updates of tweets containing  your brand name, your product name and any other keywords you sign up for. It is an effective way to monitor who is talking about you and your brand on Twitter and to increase your social media marketing reach. As an added bonus in the advanced settings, you can select the local area you would like to monitor too – great for marketing.

Here’s how it works.

1. Simply login with your Twitter or Google account.

2. Add your email

3. Create your twilert  and indicate the time you wish to receive daily emails.

Here’s one I set up for #BlogChatIE, our fortnightly tweet chat.

4. Now click on Advanced Settings.

5. Enter the details which will best maximize Twilert’s functionality for your specific marketing purposes. For example, let’s say you run a bakery which stocks gluten-free products and you are based in Limerick. Create gluten-free as one of your Twilerts and in the advanced settings, select asking a question within a chosen radius of your shop.  So, if someone tweets ” know anywhere that sells gluten-free bread in Limerick city?”  you are all set up to respond!

Once a Twilert is set up, it can be edited, turned on or off and you can set up more Twilerts at any time. Try it for yourself and do let us know if it works for you.


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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Posted in Marketing, Twitter
  • Sophie

    Sounds like it would be worth trying out – thanks for sharing

  • Alice

    That is very clever. At the moment I only use the search tag of #tags thst are related to our shop eg #kitchen in order to see if anything of relevance is coming up on twitter that i can engage with. The search might throw up something relevant but it’s a day old tweet – whereas this way it would be easier to keep on top of relevant tweets in a more timely way , without getting side tracked by being on twitter . The problem with all this social media is that it swallows up time so quickly so the more streamlined the engagement is with all these media forms , the better !

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