Following on from yesterday’s post on Pinterest for Business we thought we would give you some practical tips regarding how to pin for your business.
Some Pinterest Tips for Business Users:
- Initially pinners were signing up using their personal details but I notice that now people are signing up using their business name. It is important to remember that true pinners pin pictures they like and not just their own products and I think this should go for businesses too. To date, I have followed almost everyone back that followed me but I didn’t follow one jeweller back. Why? Because he only had 2 boards filled with what looked like stock pictures of diamond rings. He was clearly using it for promote his product rather than showing a regard for his favourite jewels.
- I believe that people will prefer to engage with people rather than businesses on pinterest. Having said that, pinterest gives a business a real opportunity to demonstrate their personality through images.
- If you don’t want to set up a business account for pinterest, you could set up a couple of boards for your business and the business name will show up in the search box (I have boards relating to both businesses as well as lots of general ones).
- People who know you will follow back whether you have few or many boards and you can start off by following all your facebook friends on pinterest. However, if you are following people you don’t know and you are hoping they will follow you back, then do build up some pins and boards first.
- If you are pinning continuously, it may be best to disable the automatic tweets and facebook updates from pinterest and just share the ‘best ones’. I tend to pin for 10-15 minutes at a time to spread the love and prevent anyone becoming too irritated at the flow of pinterest tweets. I do find that I can receive lots of tweet responses to pins though, particularly in the evenings so people are intrigued enough to look, particularly if your description lures them in.
- Be careful about what you pin, particularly if you are using it for business and/or business personal pictures. If potential clients or customers are following you, they may lower their opinion of you if they see racy pictures or suggestive underwear.
- Pin pictures that relate to what your brand means to you and what you want it to mean to your customers.
- Bloggers are using pinterest to source images for their posts so this will increase the chance of them being seen by more people. As mentioned earlier, the image will carry evidence of its source particularly if the blogger embeds it into the post. This should drive more traffic to your website. Marie will discuss the issues of copyright in a post later on today but you can use watermarks on your pictures or you can insert some code into your website which means the images cannot be pinned.
- You can allow others to pin to your pin boards so it can become a collaborative effort – get clients involved.
- Put your website address in the bio of your Pinterest account.
- Show people what they can do with the products – include lifestyle photos.
- Create boards to publicize events or days when people give gifts, e.g. Mother’s Day and create a board of suitable Mother’s Day gifts.
- Remember to re-arrange your boards so different ones are over the fold at different times. If you have an Easter board, move it down to the bottom of the page once Easter is over.
If you have any more questions about pinterest, do post them in the comments and we will answer them in our blog post on Friday.
Do add any comments if you have any tips to share with our readers. Thank you, Lorna and happy pinning.