We are shamelessly co-opting this primer from Chris Brogan as an endorsement for what we write, teach, and blog about on Write On Track each week.
Chris has outlined 21 points (read the entire list here) and we have adapted the following 12 key points to highlight in today’s post.
- Get a blog (Check out our post on WordPress Vs Blogger)
- Pick an area of focus, but one that has broad sides.
- Start writing (See How To Find A Hot Topic For Your Blog)
- Start by planning to publish 1 post a week (Read How Often Should You Blog)
- Make the posts more than 100 words and less than 1000 words most days.
- Spell-check.
- Delete the sentences that don’t matter.
- Realize that posts that are helpful to others get shared more than posts that are merely interesting.
- Never write a “sorry I haven’t written” post. Ever.
- Posts that just comment on other people’s posts and sum things up aren’t all that interesting.
- Do NOT get hung up on the tech. Get hung up on passion.
- Pictures are a great place to start a post idea (How To Add An Image To Your WordPress Blog)
Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.
