A Blogging Primer By Chris Brogan

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We are shamelessly co-opting this primer from Chris Brogan as an endorsement for what we write, teach, and blog about on Write On Track each week.

Chris has outlined 21 points (read the entire list here) and we have adapted the following 12 key points to highlight in today’s post.

  1. Get a blog (Check out our post on WordPress Vs Blogger)
  2. Pick an area of focus, but one that has broad sides.
  3. Start writing (See How To Find A Hot Topic For Your Blog)
  4. Start by planning to publish 1 post a week (Read How Often Should You Blog)
  5. Make the posts more than 100 words and less than 1000 words most days.
  6. Spell-check.
  7. Delete the sentences that don’t matter.
  8. Realize that posts that are helpful to others get shared more than posts that are merely interesting.
  9. Never write a “sorry I haven’t written” post. Ever.
  10. Posts that just comment on other people’s posts and sum things up aren’t all that interesting.
  11. Do NOT get hung up on the tech. Get hung up on passion.
  12. Pictures are a great place to start a post idea (How To Add An Image To Your WordPress Blog)

Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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Posted in How to Blog
  • http://speltforchoice.wordpress.com speltforchoiceblog

    I’ve been guilty of saying Sorry. I view my followers as blogging friends so I tend to treat them as I’d expect to be treated. Won’t do it again seeing, tks for tip :)
    All great tips above.

    • Marie

      You’ve raised a good point there Marian! I want to think some more about it and will come back to you with my thoughts..you aren’t the only one who does this and it may not be the “crime against blogging” Chris thinks it is! My guess is to do with appearing professional and committed

      • http://speltforchoice.wordpress.com speltforchoiceblog

        Grand, thanks Marie. It dawned on me after that a few months back I found a site that I thought I might like but then came across a post that she couldn’t believe her followers were staying with her though it was months since she blogged. And to add to it she couldn”t understand why and then proceeded to push a product. I was immediately put off so unless he was referring to that type and just wanted to ensure any kind of sorry wasn’t brought in, just in case people would end up being like this. May not help at all but sure we’re trying to think of what other people meant. Hope that helps!

    • http://irishfarmerette.com Lorna

      Hi Marian and Marie, I tend to tell people not to apologise either and my reason for it is that they may not have even noticed your absence so don’t bring attention to it. You can always just refer to your activities for the last week and your regular readers will then understand why you were absent and new readers won’t even notice. I’m not sure what Chris’ reasons are. Lorna

  • http://emeralds82.wordpress.com emeralds82

    I think I may be guilty of apologising for lack of presence on my blog but I have always advised why I have not blogged and like Marian I treat my followers like friends…. since they have made an effort to follow me and often comment I like to advise them why I haven’t posted .
    Next time though I may think more carefully about how I phrase it!

    As for how often to post.. I actually think I have abit of an addiction and I often think I am not posting enough lol… I have sort of decided that I treat posting as if it was my job and I take the weekend off… However if I had the time ..I could sit all day. I love blogging.

    Thanks again for a brillant post!

  • http://speltforchoice.wordpress.com speltforchoiceblog

    Thanks Marie, Lorna, Emeralds82. I have to include more detail on what kept me away and leave out the sorry. Brilliant tip :) Marian

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