Welcome to Find It Friday in which we help you find the answers to your how to blog questions.
I gave a presentation to the KLCK Bloggers Network monthly meeting this week on how to get your blog on the right track for success. During the course of my talk, I mentioned the growing popularity of infographics (particularly popular on Pinterest) and recommended incorporating infographics on your blog or website. I said I would devote this week’s Find It Friday slot to answering the whys and hows of infographics.
What is an infographic?
Information graphics or infographics are graphic visual representations of information, data or knowledge (see below for an example).
Why are infographics so popular?
With so many online messages competing for our attention, eye-catching graphics are one way of grabbing your reader’s attention. People want their information quicker and using visuals are an excellent way to do this. Infographics can help your audience absorb information at a glance and they are ideal for sharing across multiple social media platforms. In a recent post on incorporating infographics in your social media campaign, Justin Beegel wrote:
Infographics are also a proven way to jump-start the “viral” process online. One person sees an infographic and tells his friend, who tells another friend, who tells another.Infographics are simply much more likely to be spread across Twitter, on Facebook, and on blogs than traditional forms of content creation.
What should you put in your infographic?
The same rule applies to creating your infographic, as it does to all your social media marketing – tell not sell! By that I mean, your infographic should not be a blatant advertisement for your product, service, or brand, but be on a topic which is of value and interest to your readers. Make it credible, make it relevant, make it topical, make it eye-catching and you are more likely to see your infographic go viral.
Tips for great infographics
- Fascinating facts and statistics related to your area of expertise.
- Reference your facts in the infographic.
- Consider design elements – read The Anatomy of An Infographic
- Keep your design consistent with your branding (colours, logo, etc)
- Include your URL and company name so people can find out who created it.
How to create your infographic
If you really want to do it right, and are serious about using infographics to market your brand, you need to hand it over to the experts and hire an infographic designer. But, if you just want to have some fun with it, there are tools which promise to make it easy for even the novice designer to create arresting infographics.
7 easy ways to create infographics
2. Many Eyes
Over To You!
Are you tempted to create your own infographic? We’d love to see the results if you do, so please share your creations with us when you have created them.
If you are on Pinterest, check out my Social Media Infographics Board.