Welcome to the first Find It Friday in which we help you find the answers to your how to blog questions.
This week Aine Casey asks us how often should you blog?
The simple fact is that the more posts that you create on your blog, the more pages search engine crawlers have to index and the more frequently you post, the more frequently the crawlers will return, and the more your blog will increase in page rank.
But, as Aine has indicated to us, she is concerned about the time commitment of a frequent blogging schedule. And yes, it won’t suit everyone. You may become overwhelmed by the need to post frequently, lose the momentum and lose interest in the blog – and this will be reflected in your posts when you do write. There is also the danger that readers may become overwhelmed by the sheer volume of information you are churning out.
So what’s the solution?
- Try alternating your posts between short daily ones, which readers may dip into (Chris Brogan is a master of this style) and more detailed, informative posts once a week, fortnight, or even once a month. The key is to establish a regular routine that works for you and is one your readers can rely on.
- Set aside one day a week to write your blog posts for the coming week and then schedule them to publish on your selected days. You may well find that once you start writing, you will get in the flow of producing content. Creating an editorial calendar for your blog is a very useful support (we will cover this topic in a future post).
- Inviting guest bloggers to your site can ease the pressure of blogging for you while adding some variety to your voice.
- As for writing fatigue, we can honestly say we don’t experience it and that is because we are passionate about what we write about (another key to successful blogging), and have lots of information we want to share with readers.
So how often should you post content to your blog?
Well the answer lies in what you want to achieve. If you want a higher search engine rank and an active engaged community, then post as frequently as you can manage without losing interest and momentum. Involve good guest bloggers to lighten your load and add interest. (A good rule of thumb is to blog 3 times a week).
Above all, find your passion – for when you are passionate about your subject, you will find that you want to communicate that passion with your readers on a regular basis.
Do you have a question on how to blog effectively?
Leave a comment below and we will be happy to help you find the answer.
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