Find It Friday! Your Blogging Questions Answered

Welcome to  Find It Friday in which we help you find the answers to your how to blog questions. 

The Question

This week we caught up with Christina Giliberti of CG Online Marketing to ask her what one piece of advice she would give us for search engine optimization (SEO) for blogging.

Here’s what she had to say:

The Answer

Just one? Oh that’s hard….blogging by nature is fantastic for SEO as search engines love sites with fresh, changeable content.

I would write blogs in association with your chosen keywords, keep the title catchy and containing one of those keywords, then add H2* tags throughout, again adding your keyword.

So, if I was writing a post on SEO – Title: SEO Game Changers

• H2 tag 1: SEO updates from Google
• H2 tag 2: Top SEO Tips, and so on.

My piece of advice is then – optimise your post, BUT also keep it as natural and flowing as possible. If I had a euro for each site or post I’ve seen that over-optimised with clunky text, I would be a millionairess.

If you are using a platform like WordPress, then you can easily add a plugin to enter meta information per post (http://wordpress.org/extend/plugins/all-in-one-seo-pack/)

If you really want to ‘win’ in SEO AND provide additional value to readers, use keywords within your post to link to similar posts. So if you’re discussing the merits of Adwords and happen to mention keywords, AND you have written a blog post about keywords, link the term ‘keywords’ to this blog.

*The H tags are heading tags that format your text into headings. H1 is the most prominent (largest), H2 the second, and so forth.  Search engines look to these tags for relevant meaning for SEO (H1 being the topic, H2 – the subtopics, and H3s subtopics of H2s).

_____________________________________________________________

Do you have a question on how to blog effectively?

If you have a question on blogging you would like us to answer, then leave a comment below, or contact us via our Facebook page.

About Marie

Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.