Find It Friday! Does site speed affect my Google ranking?

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Welcome to  Find It Friday in which we help you find the answers to your blogging questions. 

The Question

This week’s question may seem a bit techie..but bear with us..it is an important element of how your blog ranks in Google and enhances your reader experience.

I noticed that my blog took a while to load when I opened it up to show a friend on his computer recently.  He said that speed difference will affect my Google ranking. Is he right and if so, how fast should a page load and what can I do to make it load faster?

The Answer

Yes, he is right. Google uses site speed (i.e. how quickly a website responds to web requests) as part of their search ranking algorithms.

Here is what Google has to say:

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.

Blog expert, Heidi Cohen recommends that your pages should load in under two seconds and at most three. After checking the speed, determine which elements slow your page down. Google has a list of  free tools that you can use to evaluate the speed of your site at code.google.com/speed.

Final word from Google…

While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. (However) We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.

Do you have a question on how to blog effectively?

Leave a comment below and we will be happy to help you find the answer.


About

Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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