Comments on: What is Ecommerce? How to Start An Online Shop

By: Ailis

Ailis — Thu, 14 Feb 2013 09:12:29 +0000

Thanks lorna, that’s very interesting about who my customer is. I think I need to spend some more time on this aspect

By: Lorna Sixsmith

Lorna Sixsmith — Sat, 02 Feb 2013 16:11:49 +0000

In some ways,you have to visualise your ideal customer and write your marketing/blogging/advertising for them rather than spreading yourself too thinly. For example, are your ideal target market time-poor,are they checking out prices online? Your retail/online customer is not going to be the person who wants the reliability of knowing everyone in the local kitchen / hardware store, if you know what I mean.

By: Lorna Sixsmith

Lorna Sixsmith — Sat, 02 Feb 2013 16:09:31 +0000

Lots more to come next week Brenda

By: Brenda

Brenda — Sat, 02 Feb 2013 14:43:00 +0000

Lorna, this is fantastic, I for one am really looking forward to this and will be tuning in for more !

By: Wise Owl AKA Ailis

Wise Owl AKA Ailis — Fri, 01 Feb 2013 15:50:47 +0000

Any tips on How to go about finding out the profile of your customer I.e. you might have one type in mind , but the actual customer might be potentially different and if you don’t aim it at the right customer would you be losing out on sales – I know if it was a woman’s clothes shop, for example , it might be obvious, but what if it was a product that would fit DIY or lifestyle – or both ? But you might take diff style approach if you thought the balance swung more one way that the other .

By: Lorna Sixsmith

Lorna Sixsmith — Tue, 29 Jan 2013 18:44:54 +0000

Thanks Dee, do fire me any questions if you think of any. Lots of posts planned, just need the time now to write them

By: Dee Sewell

Dee Sewell — Tue, 29 Jan 2013 17:55:42 +0000

You’re a star Lorna! Can think of no better person to address this and really looking forward to future posts