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	<title>Write On Track &#187; Find It Friday</title>
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	<description>Content Creation &#38; Social Media Training For SMEs</description>
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		<title>What Stops You Blogging? 10 Stumbling Blocks &amp; 30 Ways to Overcome Them</title>
		<link>http://www.writeontrack.ie/blogs/what-stops-you-blogging-0-stumbling-block-30-ways-to-overcome-them/</link>
		<comments>http://www.writeontrack.ie/blogs/what-stops-you-blogging-0-stumbling-block-30-ways-to-overcome-them/#comments</comments>
		<pubDate>Fri, 30 Nov 2012 10:22:16 +0000</pubDate>
		<dc:creator>Lorna Sixsmith</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[For Beginners]]></category>
		<category><![CDATA[How to Blog]]></category>

		<guid isPermaLink="false">http://www.writeontrack.ie/?p=2322</guid>
		<description><![CDATA[<p>While preparing content for a blogging course, I recently asked this question on our Facebook page: What is it that you find difficult in starting and maintaining a blog? Is it &#8230; 1. Bloggers Block &#8211; staring at a blank<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/blogs/what-stops-you-blogging-0-stumbling-block-30-ways-to-overcome-them/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/blogs/what-stops-you-blogging-0-stumbling-block-30-ways-to-overcome-them/">What Stops You Blogging? 10 Stumbling Blocks &#038; 30 Ways to Overcome Them</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>While preparing content for a blogging course, I recently asked this question on our <a href="https://www.facebook.com/writeontrackresults?fref=ts" target="_blank">Facebook page</a>:</p>
<h4>What is it that you find difficult in starting and maintaining a blog? Is it &#8230;<br />
1. Bloggers Block &#8211; staring at a blank screen<br />
2. Procrastination and fall out of habit of writing regularly<br />
3. Lack of technical knowledge, difficulty uploading images etc<br />
4. Disillusioned due to poor response to blogging efforts so far<br />
5. Lack of time</h4>
<p><a href="http://www.writeontrack.ie/wp-content/uploads/2012/11/What-Stops-You-Blogging.jpg">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-2341" title="What Stops You Blogging?" src="http://www.writeontrack.ie/wp-content/uploads/2012/11/What-Stops-You-Blogging.jpg" alt="What Stops Your Blogging?" width="400" height="291" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/blogs/what-stops-you-blogging-0-stumbling-block-30-ways-to-overcome-them/&media=http://www.writeontrack.ie/wp-content/uploads/2012/11/What-Stops-You-Blogging.jpg&description=What Stops You Blogging? 10 Stumbling Blocks &#038; 30 Ways to Overcome Them')">
			</span>
		</span></a>The responses I received included all of the above with a few more thrown in for good measure.</p>
<p>In today&#8217;s post I&#8217;m going to provide some short tips on how to deal with each of these difficulties. It won&#8217;t be as thorough as a teaching course would be, but it might help some of you to overcome one or two stumbling blocks.</p>
<h3>1. Bloggers Block</h3>
<p>Bloggers or writers block is a common problem faced by many writers and bloggers.  Here&#8217;s some tips to prevent it.</p>
<ul>
<li><strong>Brainstorm</strong> &#8211; Create a list of possible topics for your blog by having a brainstorming session, ideally with colleagues, friends or work with an experienced blogger to create ideas.</li>
<li><strong>Getting Ideas</strong> &#8211; I find that reading other blog posts, newspaper articles, even checking out keywords on the google research tool can give me ideas for blog topics. I&#8217;m not suggesting you copy other posts or articles but you can often use them to springboard an extended idea from (citing your source of course).  The idea for my <a href="http://www.writeontrack.ie/pinterest/how-to-leverage-pinterest-for-blog-promotion/" target="_blank">last blog post</a> came from a question I spotted on twitter.</li>
<li><strong>Storing Ideas</strong> &#8211; Always keep a list of your ideas somewhere &#8211; in your diary, a notebook, on evernote, other mindmaps, whatever works for you.  I tend to create draft posts with the title and one or two lines describing what the blog post is about, then I always have a number of topics to choose from when I come to write a post.  I often find too, that once I have written the basics for a post, more ideas will come to mind over the coming days.</li>
</ul>
<h3>2. Procrastination</h3>
<ul>
<li><strong>Rewards &amp; Preventing Distractions</strong> &#8211; Switch off all distractions, shut down your other tabs except those you need to write the blog post. Put your phone on silent, ignore email and concentrate on that single task for a defined length of time. I often find it helps if I promise myself a reward for when the task is finished.</li>
<li><strong>Short Time Slots</strong> &#8211; The <a href="http://www.pomodorotechnique.com/" target="_blank">Pomodoro technique</a> is seemingly becoming more and more popular. In a simplified form, you concentrate on each task for 25 minutes to enhance your focus and concentration. Many use the pomodoro technique now during the course of their working day.</li>
<li><strong>The Closed List</strong> &#8211; I learnt how to use the &#8216;closed list&#8217; when participating in the Not Enough Hours with time management expert, <a title="Owen Fitzpatrick, time management expert" href="http://www.owenfitzpatrick.com" target="_blank">Owen Fitzpatrick</a>.  Like many people, my to-do list seemed never-ending with lots of tasks to be completed. I now create a closed list or a to-do list for each day from my long to-do list and by becoming more realistic about how long tasks actually take, the closed to-do list can be achieved.  If you have written that you will write your blog post between 10-11 on a Tuesday morning, it is much more likely that it will happen.</li>
</ul>
<p>&nbsp;</p>
<h3>3. Lack of Technical Knowledge</h3>
<p>Many people let a lack of technical knowledge prevent them starting up a blog, from an inability to upload photographs to wondering what on earth tags are.</p>
<ul>
<li><strong>Learn</strong> &#8211; enrol on a <a href="http://www.weteachsocial.com" target="_blank">course</a>, be it offline or online, to learn how to blog effectively from a technical perspective and also to learn how to write appropriately for your blog.</li>
<li><strong>Swop</strong> &#8211; If you have knowledge in a particular area, for example, accounting or crafting, barter sharing your knowledge with someone who is a good blogger.</li>
<li><strong>Look it up</strong> &#8211; buy a book which shows you how to blog or google various questions such as &#8216;<a href="http://www.writeontrack.ie/blogs/find-it-friday-what-are-tags-and-categories/" target="_blank">What are blog tags and categories</a>&#8216; or &#8216;How to resize a photograph for your blog?&#8217; and find the most relevant answer. Some answers can be much more complicated than they need to be though so I&#8217;d opt for one of the first two options first!</li>
</ul>
<h3>4. Disillusioned with Response</h3>
<p>It does take time to build up a readership for a blog, particularly if you are blogging infrequently. I&#8217;m afraid that unless you are a celebrity, you can&#8217;t just create your own blog and expect people to flock to it, it takes good writing, time and the building of relationships to create a successful blog.  These tips should improve the response your blog receives.</p>
<ul>
<li><strong>Social Media Tools</strong> &#8211; update your facebook page and twitter account with an engaging update and a link to encourage people to read your post.  Think of your blog/website as the core and all the social media platforms are designed to get people to that core.</li>
<li><strong>Engage with other bloggers</strong> &#8211; read other blog posts, comment on other blogs with engaging comments and chat with them on twitter.</li>
<li><strong>Set Goals</strong> &#8211; decide what you want to achieve with your blog. If you want to achieve a popular blog with lots of comments, then you need to comment on other blogs and ask for a response in calls to action.  If your main goal is more sales, then a lack of comments may not concern you but you may need to revisit your calls to action.</li>
</ul>
<h3>5. Lack of Time</h3>
<p>I&#8217;m often asked how long should a blog post be and how long should it take to write.  Blog posts often take longer than you think they will so it helps to be realistic and allow for some extra time, especially in your early days of blogging.</p>
<ul>
<li><strong>Be Realistic</strong> &#8211; Don&#8217;t aim to write a post four times a week or every day if you&#8217;re busy.  Aiming to write one or two good posts per week will help you to sustain a good blog and ensure that your blog posts are quality ones.</li>
<li><strong>Be Organised</strong>- Set up a timetable.  Include writing your blog posts into your diary, for example, 10-12 am on Tuesday mornings. If you finish writing it by 11, then treat yourself to reading other blog posts (engaging with them and helping to raise the profile of your own blog)</li>
<li><strong>Bank of Ideas</strong> &#8211; As pointed out above, if you have a list of topics to choose from, it makes starting a blog post so much more productive as well as allowing it to become a much quicker task. You don&#8217;t want to be wasting time staring at a blank screen.</li>
</ul>
<h3>6. Worried It Won&#8217;t Be Read</h3>
<p>With some fears, you just have to take a deep breath and do it anyway. These 3 solutions will help to ensure your blog is read &#8211; by many, many people.</p>
<ul>
<li><strong>Be Proud</strong> &#8211; Ask someone to read your draft or your newly published post and give you one suggestion for improvement.  Ensure there aren&#8217;t any spelling or grammatical errors too so you can then talk about your blog post with pride.  Remember it can take time to find your blogging voice so don&#8217;t expect to write a finely tuned article that is publication standard right away.</li>
<li><strong>Put Your Blog Out There</strong> &#8211; Ask a few friends to read it, to comment and to share it on their social media platforms. Go and read other blogs and write an engaging comment on their blog.  Send an email to a couple of bloggers (in a similar field) to introduce yourself and your blog.  Include a link to your blog in your email signature.  Use your own social media platforms to drive traffic back to you blog, tweet a link to it, mention it on your facebook profile and page, put it on your Google + profile. Check out the &#8216;freshly pressed&#8217; blogs on wordpress too.  Join a blogging group that meet occasionally and other members will be bound to read it.</li>
<li><strong>Optimisation</strong> &#8211; Ensure your blog post is optimised by using the Google keyword research tool. Think of a creative and compelling headline to catch people&#8217;s interest and the readers will come.</li>
</ul>
<h3>7. Fears of Giving Away Too Much Knowledge</h3>
<p>Blogs have become a way whereby business people can showcase their expertise and knowledge, yet many bloggers I meet are nervous of giving too much away.  What if they give away everything they know and have nothing left to sell?  As I say to clients, I write many blog posts about pinterest, for example, and yes, some people will come to my blog with a question and find the answer within a particular blog posts. Others may read all of my posts and go away. However, others will decide that they can&#8217;t possibly wade through them all and it would be easier to spend a morning with me coming up to speed on their social media knowledge. My blog posts on pinterest have demonstrated that I know what I am talking about.</p>
<ul>
<li><strong>Demonstrate Your Expertise</strong> &#8211;  Think of blogging as a vehicle for you to demonstrate your experience, expertise and knowledge.  If you are selling a book, reading occasional chapters in blog posts convince me that the book is worth buying and as it is much more convenient to have all the information in a book form than individual blog posts, I&#8217;m likely to spend the money on the book.  See <a href="http://www.writeontrack.ie/blogging-for-success/blogging-success-stories-carol-tallon-of-buyers-broker/" target="_blank">our post on Carol Tallon&#8217;s Success with blogging for her book</a>.</li>
<li><strong>Brand Awareness</strong> &#8211; Your blog will help considerably to extend your brand awareness. Hence, no matter what you are selling, if people have heard of you because of your blog, they are more likely to buy your product than someone else&#8217;s.</li>
<li><strong>People buy from People</strong> &#8211; People buy from those they like and trust. If you are proving yourself to be a credible, knowledgeable and trustworthy person, your blog will support your sales. Yes, some people may take your knowledge &#8216;for free&#8217; but they may tell someone else about it, someone who will pay.</li>
</ul>
<h3>8. Finding Your Blogging Voice</h3>
<p>It does take time to become comfortable in your writing and find your blogging voice. You may even find that your blogging voice changes from year to year. I&#8217;m sure that I would be surprised if I look back on some of my early blog posts (and I&#8217;d probably cringe a little too).</p>
<ul>
<li><strong>Writing Style</strong> &#8211; Write in a style that suits the tone of your business.  If you are selling cheeky T-shirts, your style needs to be tongue in cheek too.  Write as naturally as you can &#8211; remember it isn&#8217;t for a review journal and you need to show the personality of the person writing the blog posts too.</li>
<li><strong>Don&#8217;t Complicate Things</strong> &#8211; Don&#8217;t write with complicated jargon in an attempt to impress. Not only may it be boring to read, you&#8217;ll find it hard to maintain too.</li>
<li><strong>Read It  Aloud</strong> &#8211; Reading aloud has many advantages, not least helping you to find those spelling errors and typos. It can also help you to weed out any awkward phrases or unnecessary paragraphs.</li>
</ul>
<h3>9. Tendency to Tweak and Re-Tweak</h3>
<ul>
<li><strong>Be Tough</strong> &#8211; you have to stick to your other rules.  Allow yourself a certain length of time to write a blog post and if you are extending that significantly, hit the publish button once you have proofread it for errors.</li>
<li><strong>Goals</strong> &#8211; remember your goal to write 2 blog posts a week? It isn&#8217;t going to happen if you are still retweaking Monday&#8217;s post on Thursday.</li>
<li><strong>Be Realistic</strong> &#8211; This blog post isn&#8217;t for an academic journal. Millions of posts are published every second and people will skim-read it on a screen rather than reading every single word.  If you have spent a couple of hours on it, it should be good so take some faith and jump!</li>
</ul>
<h3>10. Appropriate Tone</h3>
<ul>
<li><strong>Revealing Personal Details</strong> &#8211; It is good to show some personality on a business blog, yet details of your personal life should have some relevance. For example, don&#8217;t include details of your fishing trip unless your blog post is related in some way to selling fishing equipment, methods of relaxation, work/life balance or you&#8217;re a Travel agent.</li>
<li><strong>Who are your readers?</strong> &#8211; Imagine your target audience and write to them in a similar tone to one you would use if speaking to them in a room.</li>
<li><strong>Be conversational</strong> &#8211; A blog is one of the social media platforms so it is sociable and with the comment facility, it allows for two-way conversation. Encourage interaction by being conversational.</li>
</ul>
<div>Do you have any other stumbling blogs or methods to overcome them to add to our conversation?</div>
<p>&nbsp;</p>
<p>The post <a href="http://www.writeontrack.ie/blogs/what-stops-you-blogging-0-stumbling-block-30-ways-to-overcome-them/">What Stops You Blogging? 10 Stumbling Blocks &#038; 30 Ways to Overcome Them</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<title>Facebook Tip &#8211; How To Increase Engagement For Your Updates</title>
		<link>http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/</link>
		<comments>http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 11:05:35 +0000</pubDate>
		<dc:creator>Lorna Sixsmith</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[facebook tip]]></category>
		<category><![CDATA[facebook tips]]></category>
		<category><![CDATA[how to get more people to see your facebook update]]></category>
		<category><![CDATA[how to increase engagement on facebook]]></category>
		<category><![CDATA[social media ireland]]></category>

		<guid isPermaLink="false">http://www.writeontrack.ie/?p=1997</guid>
		<description><![CDATA[<p>Find It Friday &#8211; Question &#38; Answer &#8211; I was asked a few weeks ago by a client how she might be able to get more people to see and engage with her Facebook updates.  Given the recent changes Facebook<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/">Facebook Tip &#8211; How To Increase Engagement For Your Updates</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.writeontrack.ie/wp-content/uploads/2012/10/Updates_Facebook_1.png">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1998" title="Updates_Facebook_1" src="http://www.writeontrack.ie/wp-content/uploads/2012/10/Updates_Facebook_1.png" alt="How to get more attention for a facebook update" width="409" height="299" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/&media=http://www.writeontrack.ie/wp-content/uploads/2012/10/Updates_Facebook_1.png&description=Facebook Tip &#8211; How To Increase Engagement For Your Updates')">
			</span>
		</span></a>Find It Friday &#8211; Question &amp; Answer &#8211; I was asked a few weeks ago by a client how she might be able to get more people to see and engage with her Facebook updates.  Given the recent changes Facebook has made with its algorithms so that it seems that a much lower percentage of fans are seeing updates (although this post by <a href="http://www.jonloomer.com/2012/10/02/facebook-page-reach-down/" target="_blank">Jon Loomer</a> questions that and makes a good read), it seems good timing to show you how to increase visibility of your updates on  Facebook.</p>
<p>I&#8217;m presuming that your Facebook update is compelling and engaging, that it includes a great image or video and/or your text is inviting comment.  However, perhaps you posted it at the wrong time or there is another reason that it just hasn&#8217;t been seen by that many of your fans (or anyone else).</p>
<p>One way to increase engagement and viewing is to direct a tweet (with  engaging text that invites comment) to that facebook update.</p>
<p>1. Go to the facebook update that you wish to highlight.</p>
<p><a href="http://www.writeontrack.ie/wp-content/uploads/2012/10/Updates_Facebook_1.png">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1998" title="" src="http://www.writeontrack.ie/wp-content/uploads/2012/10/Updates_Facebook_1.png" alt="How to get more attention for a facebook update" width="409" height="299" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/&media=http://www.writeontrack.ie/wp-content/uploads/2012/10/Updates_Facebook_1.png&description=Facebook Tip &#8211; How To Increase Engagement For Your Updates')">
			</span>
		</span></a></p>
<p>2. Click on the timestamp (the time/day that the update was posted)</p>
<p>3. A url for that update will appear in your address bar.</p>
<p style="text-align: center;"><a href="http://www.writeontrack.ie/wp-content/uploads/2012/10/updates_facebook_2.png">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1999" title="" src="http://www.writeontrack.ie/wp-content/uploads/2012/10/updates_facebook_2.png" alt="How to get more attention for a facebook update" width="569" height="47" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/&media=http://www.writeontrack.ie/wp-content/uploads/2012/10/updates_facebook_2.png&description=Facebook Tip &#8211; How To Increase Engagement For Your Updates')">
			</span>
		</span></a></p>
<p>4. Copy the url, shorten the link and include it in a compelling tweet.</p>
<p>5. Simple as that.</p>
<p>If you are puzzling over a social media question, do send it to us and we&#8217;ll answer it in a Find It Friday post. Hope you have a lovely weekend, Lorna</p>
<p>The post <a href="http://www.writeontrack.ie/facebook-2/facebook-tip-how-to-increase-engagement-for-your-updates/">Facebook Tip &#8211; How To Increase Engagement For Your Updates</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<title>Find It Friday! Does site speed affect my Google ranking?</title>
		<link>http://www.writeontrack.ie/find-it-friday/find-it-friday-does-site-speed-affect-my-google-ranking/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/find-it-friday-does-site-speed-affect-my-google-ranking/#comments</comments>
		<pubDate>Fri, 31 Aug 2012 10:26:23 +0000</pubDate>
		<dc:creator>Marie</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[How to Blog]]></category>
		<category><![CDATA[Technical Tips!]]></category>
		<category><![CDATA[blogging questions]]></category>
		<category><![CDATA[Google ranking]]></category>
		<category><![CDATA[how to blog]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site speed]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1823</guid>
		<description><![CDATA[<p>Welcome to  Find It Friday in which we help you find the answers to your blogging questions.  The Question This week&#8217;s question may seem a bit techie..but bear with us..it is an important element of how your blog ranks in<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-does-site-speed-affect-my-google-ranking/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-does-site-speed-affect-my-google-ranking/">Find It Friday! Does site speed affect my Google ranking?</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg"><img class="aligncenter size-medium wp-image-821" title="blog_question" src="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg?w=300" alt="" width="300" height="274" /></a></p>
<p style="text-align:left;"><strong>Welcome to  <em>Find It Friday</em> in which we help you find the answers to your blogging questions. </strong></p>
<p><strong>The Question</strong></p>
<p>This week&#8217;s question may seem a bit techie..but bear with us..it is an important element of how your blog ranks in Google and enhances your reader experience.</p>
<blockquote><p>I noticed that my blog took a while to load when I opened it up to show a friend on his computer recently.  He said that speed difference will affect my Google ranking. Is he right and if so, how fast should a page load and what can I do to make it load faster?</p></blockquote>
<p><strong>The Answer</strong></p>
<p>Yes, he is right. Google uses site speed (i.e. how quickly a website responds to web requests) as part of their search ranking algorithms.</p>
<p>Here is what Google has to say:</p>
<blockquote><p>Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we&#8217;ve seen in our internal studies that when a site responds slowly, visitors spend less time there.</p></blockquote>
<p>Blog expert, Heidi Cohen recommends that your pages should load in under two seconds and at most three. After checking the speed, determine which elements slow your page down. Google has a list of  free tools that you can use to evaluate the speed of your site at <a href="http://code.google.com/speed">code.google.com/speed</a>.</p>
<p><strong>Final word from Google&#8230;</strong></p>
<blockquote><p>While site speed is a new signal, it doesn&#8217;t carry as much weight as the <a href="http://www.youtube.com/watch?v=muSIzHurn4U">relevance of a page</a>. (However) We encourage you to start looking at your site&#8217;s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone&#8217;s experience on the Internet.</p></blockquote>
<p><strong>Do you have a question on how to blog effectively?</strong></p>
<p>Leave a comment below and we will be happy to help you find the answer.</p>
<p><strong><br />
</strong></p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-does-site-speed-affect-my-google-ranking/">Find It Friday! Does site speed affect my Google ranking?</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<item>
		<title>How to Monitor your Pinterest Performance with Pinerly</title>
		<link>http://www.writeontrack.ie/find-it-friday/how-to-monitor-your-pinterest-performance-with-pinerly/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/how-to-monitor-your-pinterest-performance-with-pinerly/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 14:45:20 +0000</pubDate>
		<dc:creator>Lorna Sixsmith</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[how to monitor your success on pinerly]]></category>
		<category><![CDATA[how to pin effectively]]></category>
		<category><![CDATA[how to use pinerly]]></category>
		<category><![CDATA[pinterest]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1575</guid>
		<description><![CDATA[<p>Hearing that pinterest is driving as much traffic to businesses as google +, Linked in and youtube combined is all very well, but how do you know that your pinning is working? How do you monitor your efforts and time<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/how-to-monitor-your-pinterest-performance-with-pinerly/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/how-to-monitor-your-pinterest-performance-with-pinerly/">How to Monitor your Pinterest Performance with Pinerly</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Hearing that pinterest is driving as much traffic to businesses as google +, Linked in and youtube combined is all very well, but how do you know that your pinning is working? How do you monitor your efforts and time spent on pinterest? How can you tell what % of your pins are being repinned? How many people are visiting your website as a result of your activity on pinterest and if pinterest is helping your bottom line?</p>
<p style="text-align:center;"><a href="http://writeontrack.ie/wp-content/uploads/2012/08/pinerly-monitor.jpg"><img class="aligncenter size-medium wp-image-1763" title="Pinerly" src="http://writeontrack.ie/wp-content/uploads/2012/08/pinerly-monitor.jpg?w=300" alt="Pinerly" width="300" height="120" /></a></p>
<h3>The Pinterest Way</h3>
<p>One way to see which pins are being pinned from your website is to place your website after www.pinterest.com/source as shown here &#8211; www.pinterest.com/source/write-on-track.com &#8211; this will show the pins pinned by myself, Marie and any other party who has pinned our blog posts.</p>
<p>Pinterest also emails you each time a pin is repinned, liked or commented on &#8211; this information also comes for any pins you have repinned.</p>
<h3>Pinerly It</h3>
<p>I have started using <a title="Pinerly" href="http://www.pinerly.com" target="_blank">Pinerly</a> to assess the success of my pinning.  Pinerly is a new website that provides pinanalytics, tips, suggested people to follow and will be introducing scheduling of pins shortly too.</p>
<h3>How does Pinerly work:</h3>
<p>It will only provide a report on those pins pinned via the pinerly bookmarklet hence it will only provide information on the pins you have pinned yourself, not on those pinned by other people.</p>
<p>You need to install the <a href="http://www.pinerly.com/bookmarklet" target="_blank">pinerly bookmarklet</a> to your bookmarks bar and pin the image or blog post by clicking on it.  Each image that is pinned creates a separate &#8216;campaign&#8217; and Pinerly provides statistics on your campaigns daily and it also sends you a weekly update to show your progress.</p>
<p>Once you click on the pinerly bookmarklet, this box will open and you fill in the details as shown. You can add text to the picture if you wish to as well.</p>
<p style="text-align:center;"><a href="http://writeontrack.ie/wp-content/uploads/2012/08/pinerly_process.png">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1762" title="How to use Pinerly" src="http://writeontrack.ie/wp-content/uploads/2012/08/pinerly_process.png" alt="How to use Pinerly" width="519" height="339" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/find-it-friday/how-to-monitor-your-pinterest-performance-with-pinerly/&media=http://writeontrack.ie/wp-content/uploads/2012/08/pinerly_process.png&description=How to Monitor your Pinterest Performance with Pinerly')">
			</span>
		</span></a></p>
<p>You then click on the Pinerly It button, and it will ask you to click on a  &#8217;pin to pinterest&#8217; button and you can choose which board to pin to, hence it is a two-step process rather than just a single step.</p>
<p>I have to admit I&#8217;ve been so busy lately that I haven&#8217;t been using pinterest or pinerly as much as previously.  However, what I have noticed is that while my recent pins haven&#8217;t been getting very many repins or likes, they have been receiving click throughs to the website.  My pins receive many more clicks than they do likes or repins and that surprised me. The pinanalytics will also tell you the reach that each pin achieved.</p>
<p>When you look at the statistics in <a href="http://www.repinly.com/" target="_blank">Repinly</a> and see how many repins some pins manage to achieve while you get one or two, it can be a little disheartening for some. But I would argue that the value is also in the click throughs, those people who are clicking to see your blog post or your product. Being able to see the number of click throughs in pinerly is one of its strengths.</p>
<h3>Suggested Pinners to Follow</h3>
<p>Pinerly offers a number of suggested pinners to follow under the various categories. They emailed me over a week ago asking for my information as they were going to add me to one of the categories. It will be interesting to see if I get many new followers as a result once they add me to it.</p>
<p>I had to wait a couple of months for my application to Pinerly to be accepted, they are allowing people to join by invitation so if you would like to try it out, do send me your email address and I&#8217;ll send you an invite.</p>
<h3>Google Analytics</h3>
<p>Google Analytics would be the most reliable method to guage your success and evaluate how to improve. I have to admit that I have still to set up funnels in Google Analytics to see what sales are resulting from click throughs to the website. I intend to do that asap and then I&#8217;ll share the results with you.</p>
<p>If you would like to learn more about pinterest, I am presenting a talk in Carlow on 29th August and if you live far away, stay tuned for news of our new website providing online training &#8211; launching soon <img src='http://www.writeontrack.ie/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/how-to-monitor-your-pinterest-performance-with-pinerly/">How to Monitor your Pinterest Performance with Pinerly</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<item>
		<title>Find It Friday &#8211; 9 Pinterest Questions &amp; Answers</title>
		<link>http://www.writeontrack.ie/find-it-friday/find-it-friday-9-pinterest-questions-answers/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/find-it-friday-9-pinterest-questions-answers/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 11:53:25 +0000</pubDate>
		<dc:creator>Lorna Sixsmith</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[how to get more followers on pinterest]]></category>
		<category><![CDATA[how to get repins on pinterest]]></category>
		<category><![CDATA[how to use pinterest]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[pinterest questions]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1552</guid>
		<description><![CDATA[<p>Today&#8217;s Find It Friday is about pinterest (we&#8217;re having a pinterest week here &#8211; did you notice?;)  ).  Following a consultation with a new client recently, I thought I&#8217;d share some of the questions she had about her new pinterest<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-9-pinterest-questions-answers/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-9-pinterest-questions-answers/">Find It Friday &#8211; 9 Pinterest Questions &#038; Answers</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a href="http://writeontrack.ie/wp-content/uploads/2012/07/pinterest-p.jpg"><img class="alignleft size-thumbnail wp-image-1555" title="Pinterest" src="http://writeontrack.ie/wp-content/uploads/2012/07/pinterest-p.jpg?w=148" alt="Pinterest" width="148" height="150" /></a>Today&#8217;s Find It Friday is about pinterest (we&#8217;re having a pinterest week here &#8211; did you notice?;)  ).  Following a consultation with a new client recently, I thought I&#8217;d share some of the questions she had about her new pinterest account and some of the answers I gave her.  Her products are bathroom &amp; kitchen sinks and taps.</p>
<h3>What boards should I set up? Should I just call them Kitchen Sinks, Bathroom Taps?</h3>
<p>Yes, you can certainly include those boards for the specific product seeker. However, remember to include quirky or different kitchen sinks along with your own pins to those boards too. Don&#8217;t concentrate on self-promoting.</p>
<p>I&#8217;d also suggest setting up boards for the various Kitchen types or styles. For example, contemporary kitchens, classic kitchens, country kitchens, white kitchens, small kitchens etc.  If you are selling a product for kitchens, be on the lookout for striking or pretty kitchen images and share them with your followers which will demonstrate your passion and enthusiasm for your product.  You can then include some of your own images as well.</p>
<h3>I see you have a &#8216;Gardens&#8217; board but you don&#8217;t have any products for gardens. Why do you have a board for it?</h3>
<p>Partly because I like gardening and to me, pinterest is about showing the &#8216;whole you&#8217; and showing your interests too.  It&#8217;s not just about the product, it is about showing the lifestyle too.  If your target audience were those who wanted &#8216;country kitchens&#8217;, then including boards of cute farmyard animals and country scenes wouldn&#8217;t go amiss.  I actually did slip one product picture into that board the other day as it was photographed in a pretty garden but generally, that board is just for fun and for sharing.</p>
<p>Hubspot recently flagged <a href="http://pinterest.com/oreck/" target="_blank">Oreck</a>, a vacuum cleaning brand, as a great example of how to use images other than the actual vacuum cleaners, to entice pinners to follow and people to engage and buy. While it also has product boards, it also had a board called &#8216;furry friends&#8217; emphasising subtly of course, that their products can deal with all the dog hairs that pets leave on your sofa. It&#8217;s &#8216;Stunning floors&#8217; board connotes that your floors can be just as stunning by using their products and of course, all the floors are stunning.</p>
<h3>How will people come to my website from my pins?</h3>
<p>All the photos pinned from your website or blog are traceable back to their originial source so no matter how many times they are repinned, if someone clicks on them, they will be brought to where you pinned it from.</p>
<p>It is a good idea to have a &#8216;pin it&#8217; button on your blog or on your product pages so that it is easier for visitors to your site to pin the photos (and it reminds them to do so too).</p>
<h3>How do I merge my products with those of other pinners? Will they stand out like a sore thumb?</h3>
<p>The cut-out photos of the taps, for example, will look like product shots so yes, it will be evident that they are your products. My tip is to pin them little and often, that is, don&#8217;t pin ten photos of taps from your website in one go.  Write a clear description for the taps including a benefit for the user or why that tap is perfect for a country kitchen especially if you are pinning it to the &#8216;Country Kitchens&#8217; board.</p>
<h3>How often should I pin?</h3>
<p>Little and often.  If you are pinning lots, then ensure that they are of different types of photos and for different boards. There is nothing more off-putting than going to my pinterest account and seeing the page almost full of similar pins from a single pinner.  Don&#8217;t pin too often to your facebook profile and take care of pinning too often if sending them out as tweets too.  <a href="http://www.pinerly.com/" target="_blank">Pinerly</a> will soon have a scheduling option which will be a really handy tool.</p>
<h3>How long should the description be?</h3>
<p>Pinterest allows up to 500 characters but unless you wish to include a tutorial, I think up to 150 characters is sufficient.  Ensure that you are including keywords that are likely to be searched for and if you wish, do include a price. At the moment, only the £ and $ signs display across the front of the pin (not the €) but research suggests that pins with prices displayed receive more click throughs. Remember to include a &#8216;benefit&#8217; for the customer or a tip on how it can be used.</p>
<h3>I tried to link my Pinterest account to my Facebook business page but it wouldn&#8217;t work. Why not?</h3>
<p>At present, there is only the facility to link pinterest to your personal profile on facebook.</p>
<h3>How can I get more followers?</h3>
<p>Here&#8217;s 5 suggestions for getting more followers on pinterest:</p>
<ul>
<li>It is a case of following other pinners and seeing it they follow you back. By repinning pins you like, this can generate follows too.  Don&#8217;t rush to follow people &#8211; take some time to build up a good portfolio of boards and pins first. Check out our <a title="Write on Track - pinterest" href="http://write-on-track.com/2012/07/05/setting-your-pinterest-board-covers-how-why/" target="_blank">post on why you should set the covers of each board</a> so that they look more attractive.</li>
<li>If you have your pinterest account in sync with twitter and facebook, you will be able to see which of your facebook friends are using pinterest and they will be flagged up for you to follow.</li>
<li>Find others that have a similar interest to yours. Check out <a href="http://www.pinerly.com/follow" target="_blank">Pinerly</a> which flags up suggested pinners to follow under the various categories (if you need an invite to Pinerly, just ask us for one in the comment box).</li>
</ul>
<p style="text-align:center;"><a href="http://writeontrack.ie/wp-content/uploads/2012/07/pinterest_repins.png">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1554" title="Finding New Pinners" src="http://writeontrack.ie/wp-content/uploads/2012/07/pinterest_repins.png" alt="How to find new people to follow on pinterest" width="519" height="107" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/find-it-friday/find-it-friday-9-pinterest-questions-answers/&media=http://writeontrack.ie/wp-content/uploads/2012/07/pinterest_repins.png&description=Find It Friday &#8211; 9 Pinterest Questions &#038; Answers')">
			</span>
		</span></a></p>
<ul>
<li>When you look at a person&#8217;s profile on pinterest, you will also see 3 people they have repinned from so it is likely that those pinners follow a similar theme &#8211; this can be a handy way of finding new people to follow too.</li>
<li>Look at the most popular or the trending pins and boards on <a title="repinly" href="http://www.repinly.com/popular_boards.aspx" target="_blank">Repinl</a>y &#8211; if they fit in with your style, pin images that are similar to them.</li>
</ul>
<h3>How do I build up a relationship with followers? I remember being told that twitter is about relationship building and having conversations. Is pinterest similar?</h3>
<p style="text-align:center;"><a href="http://writeontrack.ie/wp-content/uploads/2012/07/repinly_users_on_pinterest.png"><img class="aligncenter size-medium wp-image-1553" title="Pinterest Users" src="http://writeontrack.ie/wp-content/uploads/2012/07/repinly_users_on_pinterest.png?w=300" alt="How we spend time on pinterest" width="300" height="208" /></a></p>
<p>Yes and no, to be honest.  About 80% of the pins on Pinterest are repins which suggests that people enjoy looking for fresh content to pin on pinterest rather than on other sites and build their relationships with others by repinning their pins if they like them.  As you can see from the statistics above, we only spend 0.5% of our time on pinterest commenting so we have some way to go in terms of having conversations there.</p>
<p>If you have any questions on pinterest, do ask in the comment box.</p>
<p>At Write on Track, we offer training on pinterest as well as showing business owners how to blog more effectively for their business so do get <a title="in touch" href="http://write-on-track.com/touch/" target="_blank">in touch</a> if you would like to book a consultation or a training session.</p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-9-pinterest-questions-answers/">Find It Friday &#8211; 9 Pinterest Questions &#038; Answers</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>How to make sure your blog is set up for indexing by Google</title>
		<link>http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 14:03:55 +0000</pubDate>
		<dc:creator>Marie</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[For Beginners]]></category>
		<category><![CDATA[How to Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[how to blog]]></category>
		<category><![CDATA[how to get indexed by Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[privacy settings]]></category>
		<category><![CDATA[search engine results]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[visibility options]]></category>
		<category><![CDATA[wordpress blog]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1503</guid>
		<description><![CDATA[<p>Welcome to  Find It Friday in which we help you find the answers to your how to blog questions.  The Question  How do I make sure I’m set up for indexing by Google? Today&#8217;s question is aimed at those of<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/">How to make sure your blog is set up for indexing by Google</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg"><img class="aligncenter size-medium wp-image-821" title="blog_question" src="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg?w=300" alt="" width="300" height="274" /></a><strong></strong></p>
<p style="text-align:left;"><strong>Welcome to  <em>Find It Friday</em> in which we help you find the answers to your how to blog questions. </strong></p>
<p><strong>The Question </strong></p>
<p><strong>How do I make sure I’m set up for indexing by Google?</strong></p>
<p>Today&#8217;s question is aimed at those of you who are in the process of setting up a WordPress blog. It&#8217;s easy to miss a step when you are starting out, and sometimes beginners overlook this one.</p>
<p><strong>The Answer</strong></p>
<p>Usually you don’t want Google to index your pages while you are building your site, but do remember to change your settings when your site is ready to go  live.</p>
<p><strong>Go to Settings &gt; Privacy.</strong></p>
<p style="text-align:center;">
		<span class="pibfi_pinterest">
		<img class="aligncenter" src="http://en.support.files.wordpress.com/2008/12/privacy_menu.png" alt="" width="155" height="165" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/&media=http://en.support.files.wordpress.com/2008/12/privacy_menu.png&description=How to make sure your blog is set up for indexing by Google')">
			</span>
		</span></p>
<p>Here, you will see three Site Visibility options.  Click <strong>Allow search engines to index this site.</strong> This allows everyone to read your blog and enables your blog to be included in search engine results and other content sites.</p>
<p style="text-align:center;">
		<span class="pibfi_pinterest">
		<img class="aligncenter" src="http://en.support.files.wordpress.com/2008/12/privacy.png" alt="" width="835" height="224" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/&media=http://en.support.files.wordpress.com/2008/12/privacy.png&description=How to make sure your blog is set up for indexing by Google')">
			</span>
		</span></p>
<p><strong>If you have any questions on how to blog you would like us to answer in our next Find It Friday, then leave a comment below, or contact us on our <a href="https://www.facebook.com/writeontrackresults" target="_blank">Facebook</a> page.  </strong></p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/how-to-make-sure-your-blog-is-set-up-for-indexing-by-google/">How to make sure your blog is set up for indexing by Google</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Find It Friday! How To Be An Outstanding Guest Blogger</title>
		<link>http://www.writeontrack.ie/find-it-friday/find-it-friday-how-to-be-an-outstanding-guest-blogger/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/find-it-friday-how-to-be-an-outstanding-guest-blogger/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 18:02:58 +0000</pubDate>
		<dc:creator>Marie</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[For Beginners]]></category>
		<category><![CDATA[How to Blog]]></category>
		<category><![CDATA[blogging questions]]></category>
		<category><![CDATA[guest blogging]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1402</guid>
		<description><![CDATA[<p>Welcome to  Find It Friday in which we help you find the answers to your how to blog questions.  The Question I got an e-mail this week from a reader who is happy to have his question shared on Find<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-how-to-be-an-outstanding-guest-blogger/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-how-to-be-an-outstanding-guest-blogger/">Find It Friday! How To Be An Outstanding Guest Blogger</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg"><img class="aligncenter size-medium wp-image-821" title="blog_question" src="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg?w=300" alt="" width="300" height="274" /></a><strong></strong></p>
<p style="text-align:left;"><strong>Welcome to  <em>Find It Friday</em> in which we help you find the answers to your how to blog questions. </strong></p>
<p><strong>The Question</strong></p>
<p>I got an e-mail this week from a reader who is happy to have his question shared on Find It Friday.</p>
<blockquote><p>I have been asked to write a guest blog on an aspect of my business which the blog owner feels would be of interest to her readers.  How do you suggest I make the most of this opportunity?</p></blockquote>
<p><strong>The Answer</strong></p>
<p>As anyone who has attended my talks will know, I am a big fan of guest blogging. It benefits both the blog owner and the guest blogger, introducing both to a whole new readership.</p>
<p><strong>Here are my top 5 tips for guest blogging</strong></p>
<p><strong>1. Do your research</strong></p>
<p>Read the archived posts of the blog owner. Make sure the tone and language of your post fits the character of the blog. Which posts get the most comments?  What resonates best with readers?</p>
<p><strong>2. Pull out all the stops to make your post top-notch</strong></p>
<p>This is your chance to shine, so really make this the best piece of writing you can. Check your facts, credit your sources, and link to external references and sites.</p>
<p><strong>3. Provide an author bio</strong></p>
<p>Write the basic facts that readers will want &#8211; don&#8217;t overdo it, just enough to make it interesting and relevant.</p>
<p><strong>4. Don&#8217;t be self-serving</strong></p>
<p>There is nothing guaranteed to put a reader off than something that is obviously written as a sales pitch for your product or service. You will get the opportunity to link to your business in your author bio and trust me, if your content is good enough, people will check you out, just so long as they don&#8217;t feel as if they are being aggressively sold to.</p>
<p><strong>5. Follow through</strong></p>
<p>The last step, but this, in my opinion, is the one that separates the mediocre guest blogger from the finest. When I invite guest bloggers to write for me, the outstanding ones are those who show they care enough to follow through by responding to comments, promoting via social networks, connecting with commentators online, and even expanding the discussion, as happened on one of my other blogs this week, by starting a twitter chat around the topic.</p>
<p><strong>Over To You!</strong></p>
<p>Do you invite guest bloggers to contribute to your blog? Or have you contributed as a guest blogger to other blogs? How did it work out for you?</p>
<p><strong><br />
</strong></p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-how-to-be-an-outstanding-guest-blogger/">Find It Friday! How To Be An Outstanding Guest Blogger</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<title>Find It Friday: Content Creation Ideas For Your Business</title>
		<link>http://www.writeontrack.ie/blogging-for-success/find-it-friday-content-creation-ideas-for-your-business/</link>
		<comments>http://www.writeontrack.ie/blogging-for-success/find-it-friday-content-creation-ideas-for-your-business/#comments</comments>
		<pubDate>Fri, 25 May 2012 06:10:36 +0000</pubDate>
		<dc:creator>Lorna Sixsmith</dc:creator>
				<category><![CDATA[Blogging for Success]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[For Beginners]]></category>
		<category><![CDATA[How to Blog]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[aims of blogging]]></category>
		<category><![CDATA[blog coach]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[how to blog]]></category>
		<category><![CDATA[how to find ideas for your blog]]></category>
		<category><![CDATA[wordpress blog]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1365</guid>
		<description><![CDATA[<p>It is &#8216;Find It Friday&#8217; time again and this week as I was asked for some blog post topic suggestions for an electrical shop, I thought I&#8217;d share the thought processes with you as it may help to prevent &#8216;bloggers<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/blogging-for-success/find-it-friday-content-creation-ideas-for-your-business/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/blogging-for-success/find-it-friday-content-creation-ideas-for-your-business/">Find It Friday: Content Creation Ideas For Your Business</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>It is &#8216;Find It Friday&#8217; time again and this week as I was asked for some blog post topic suggestions for an <span style="text-decoration:underline;">electrical shop</span>, I thought I&#8217;d share the thought processes with you as it may help to prevent <span style="color:#0000ff;">&#8216;bloggers block</span>&#8216; or it may persuade you to grasp the nettle and seize the day by starting your blog with some good content creation ideas.</p>
<p style="text-align:center;"><a href="http://writeontrack.ie/wp-content/uploads/2012/05/henry-hoover.jpg">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1366" title="Henry Hoover" src="http://writeontrack.ie/wp-content/uploads/2012/05/henry-hoover.jpg" alt="" width="298" height="298" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/blogging-for-success/find-it-friday-content-creation-ideas-for-your-business/&media=http://writeontrack.ie/wp-content/uploads/2012/05/henry-hoover.jpg&description=Find It Friday: Content Creation Ideas For Your Business')">
			</span>
		</span></a></p>
<p style="text-align:center;">Image of Henry Hoover from <a href="hoovers-reviews.blogspot.com" target="_blank">here</a></p>
<p>As I mentioned in a <a href="http://write-on-track.com/2012/05/08/your-aims-for-writing-your-business-blog/" target="_blank">previous post</a>, you must decide on your <span style="color:#0000ff;">aims/goals/objectives</span> for your blog. For example, the aims for an electrical shop might include:</p>
<ul>
<li>to increase footfall and sales to the shop (bricks and mortar)</li>
<li>to increase online sales</li>
<li>to increase enquiries so the sales team can then convert them into sales</li>
<li>to demonstrate our expertise</li>
<li>to showcase new products</li>
<li>to demonstrate our high levels of customer service</li>
<li>to improve profile and increase brand awareness.</li>
</ul>
<p>It is then a good idea to sit down with a couple of people and brainstorm for topic ideas. It is best if these people are a mixture of  people in the company and those who might be your typical customer.</p>
<h3>Topic Ideas for an Electrical Shop</h3>
<ul>
<li><span style="color:#0000ff;">Review</span> new products e.g. the latest dyson type product</li>
<li>Review products that would be <span style="color:#0000ff;">good gifts</span>, particularly in the run up to Christmas</li>
<li>Focus on your <span style="color:#0000ff;">different target markets</span> and write accordingly. For example, write a post aimed at a parent buying a first camera for a child and provide information on cameras in three different price brackets. You could also write a more technical post for the target market looking for a good SLR camera.</li>
<li>Explain the <span style="color:#0000ff;">advantages and disadvantages</span> of particular products, e.g. a bagless vacuum cleaner. Be honest regarding this as customers may leave their own opinion in the comments and they will trust you if you point out any disadvantages too.</li>
<li>Pay attention to the <span style="color:#0000ff;">questions</span> that customers ask and turn them into blog posts. For example, many people may be asking about the Saorview  so you could explain the alternatives in a number of blog posts.</li>
<li>You could ask a complementary business, such as a beautician, to advise on health and beauty products that are for sale in your electrical shop.</li>
<li>Use <span style="color:#0000ff;">celebrities</span>  and celebrity magazines.  If a celebrity is photographed using or endorsing a particular product, include that photograph in your blog post.</li>
</ul>
<p>That is just the tip of the iceberg in terms of ideas. A couple of hours in a  brainstorming session should provide you with enough topics for your blog for months to come. The next step is to include efficient calls to action that ensure your post deliver on sales and I&#8217;ll be writing about that next week.</p>
<p>If you are nervous of starting a blog or are wondering where your next blog post ideas will come from, <a href="http://write-on-track.com/touch/" target="_blank">contact us</a> to avail of an appointment where we can help you to create a strategy for your blog going forward.</p>
<p>The post <a href="http://www.writeontrack.ie/blogging-for-success/find-it-friday-content-creation-ideas-for-your-business/">Find It Friday: Content Creation Ideas For Your Business</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<title>Find It Friday! Your Blogging Questions Answered</title>
		<link>http://www.writeontrack.ie/find-it-friday/find-it-friday-your-blogging-questions-answered-7/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/find-it-friday-your-blogging-questions-answered-7/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:15:24 +0000</pubDate>
		<dc:creator>Marie</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[For Beginners]]></category>
		<category><![CDATA[How to Blog]]></category>
		<category><![CDATA[how to blog]]></category>
		<category><![CDATA[how to manage your blog while you are on holiday]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1343</guid>
		<description><![CDATA[<p>Welcome to  Find It Friday in which we help you find the answers to your blogging questions.  The Question With the summer upon us (although living in Ireland it is hard to believe it is summer) you may find yourself<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-your-blogging-questions-answered-7/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-your-blogging-questions-answered-7/">Find It Friday! Your Blogging Questions Answered</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg"><img class="aligncenter size-medium wp-image-821" title="blog_question" src="http://writeontrack.ie/wp-content/uploads/2012/01/blog_question.jpg?w=300" alt="" width="300" height="274" /></a><strong></strong></p>
<p style="text-align:left;"><strong>Welcome to  <em>Find It Friday</em> in which we help you find the answers to your blogging questions. </strong></p>
<p><strong>The Question</strong></p>
<p>With the summer upon us (although living in Ireland it is hard to believe it is summer) you may find yourself taking some time out for a vacation. But, what does this mean for your blog and your social media efforts? Can you afford to take a break from them?</p>
<p><strong>The Answer</strong></p>
<p>We are cheating a little with today&#8217;s Find It Friday, but only because Beatrice Whelan has already answered this question so well on the Sage Ireland blog. From using apps, to delegating and scheduling posts and tweets, you will find lots of great tips and advice for managing your social media while you enjoy a well deserved break.</p>
<p><strong><a href="http://www.sage.ie/blog/index.php/managing-social-media-holidays/" target="_blank">Read Beatrice&#8217;s advice here</a></strong></p>
<p><strong>Do you have a question on how to blog effectively?</strong></p>
<p>Leave a comment below and we will be happy to help you find the answer.</p>
<p><strong><br />
</strong></p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/find-it-friday-your-blogging-questions-answered-7/">Find It Friday! Your Blogging Questions Answered</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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		<title>Using Pinterest for Business: How To Share Boards</title>
		<link>http://www.writeontrack.ie/find-it-friday/using-pinterest-for-business-how-to-share-boards/</link>
		<comments>http://www.writeontrack.ie/find-it-friday/using-pinterest-for-business-how-to-share-boards/#comments</comments>
		<pubDate>Fri, 04 May 2012 11:17:51 +0000</pubDate>
		<dc:creator>Lorna Sixsmith</dc:creator>
				<category><![CDATA[Find It Friday]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[how to add contributors to a pinterest board]]></category>
		<category><![CDATA[how to share boards on pinterest]]></category>
		<category><![CDATA[how to use pinterest]]></category>
		<category><![CDATA[how to use pinterest for business]]></category>
		<category><![CDATA[pinterest]]></category>

		<guid isPermaLink="false">http://write-on-track.com/?p=1271</guid>
		<description><![CDATA[<p>It is Friday Find It time again (and this week, there&#8217;s a &#8216;thank crunchie it&#8217;s Friday&#8217; vibe going on too &#8211; it&#8217;s been a brilliant albeit exhausting week!) Today&#8217;s question is from Deirdre who emailed us to ask us a<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.writeontrack.ie/find-it-friday/using-pinterest-for-business-how-to-share-boards/">Read more &#8250;</a></div><!-- end of .read-more --></p><p>The post <a href="http://www.writeontrack.ie/find-it-friday/using-pinterest-for-business-how-to-share-boards/">Using Pinterest for Business: How To Share Boards</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>It is Friday Find It time again (and this week, there&#8217;s a &#8216;thank crunchie it&#8217;s Friday&#8217; vibe going on too &#8211; it&#8217;s been a brilliant albeit exhausting week!)</p>
<p style="text-align:center;"><a href="http://pinterest.com/lorna_sixsmith/"><img class="aligncenter size-medium wp-image-1273" title="Pinterest" src="http://writeontrack.ie/wp-content/uploads/2012/05/pinterest.png?w=300" alt="" width="300" height="75" /></a></p>
<p>Today&#8217;s question is from Deirdre who emailed us to ask us a question about Pinterest:</p>
<blockquote><p>You say you can allow others to pin to your boards - can you allow anyone to pin to your boards or do you have to name them? I&#8217;ve looked around Pinterest and can&#8217;t find an answer so thought I&#8217;d ask you.</p></blockquote>
<p>Pinterest have changed it ever so slightly since they last put up their instructions on this.</p>
<p>You have to be following at least one board of a a potential contributor to your boards so not only do you have to name the contributors but you have to be following them as a &#8216;follow all&#8217; or at least one of their boards.</p>
<p style="text-align:center;"><a href="http://pinterest.com/lorna_sixsmith/">
		<span class="pibfi_pinterest">
		<img class="aligncenter size-full wp-image-1272" title="How to Share Boards on Pinterest" src="http://writeontrack.ie/wp-content/uploads/2012/05/pinterest_-_sharing_of_boards.png" alt="How to share boards on pinterest" width="519" height="312" />
			<span class="xc_pin" onclick="pin_this(event, 'http://pinterest.com/pin/create/button/?url=http://www.writeontrack.ie/find-it-friday/using-pinterest-for-business-how-to-share-boards/&media=http://writeontrack.ie/wp-content/uploads/2012/05/pinterest_-_sharing_of_boards.png&description=Using Pinterest for Business: How To Share Boards')">
			</span>
		</span></a></p>
<p>Once you click &#8216;edit board&#8217; a page comes up where you can change your categories or add more description. You can also decide if you, as the creator, want to be the only contributor or if you wish to invite others to contribute. Once you start to type their name, suggestions for contributors will appear, for example, I started typing MAR and all the Maries, Marias and Marians I follow popped up.</p>
<p>An invitation is sent to all the people you add to the board and they will receive an email advising them of this. Once they accept the invitation, you will receive an email so you&#8217;ll get a idea of the response.  Don&#8217;t spam people on this &#8211; only invite those you know are interested in this board.</p>
<p>Once someone is a contributor to that board, they can then invite other contributors so it can spread and your board can become very popular.</p>
<p>What does this mean for business? Businesses can still create a board that can be shared, hence forming a community and showing interest in your customers. For example, I have just started a <a title="Lorna Sixsmith on Pinterest" href="http://pinterest.com/lorna_sixsmith/" target="_blank">board called &#8216;Decorating Stories &#8211; Before and After&#8217;</a> and am asking people to contribute their before and after decorating photos to it and I will let you know how it goes. The difficulty is that there would already have to be a relationship there for you to know their name and have a follow in place but this would be a wonderful way to build on a relationship. The trick is to keep an eye on the board and comment on those pins that are added.</p>
<p>If you would like to become a contributor to my <a title="Lorna Sixsmith on Pinterest" href="http://pinterest.com/lorna_sixsmith/" target="_blank">&#8216;Decorating Stories &#8211; Before and After Pictures&#8217; board</a>, do let me know and I&#8217;ll follow you and add you as a contributor.</p>
<p>I&#8217;m sure that a few months ago people could contribute to other boards if the box &#8216;Me and contributors&#8217; was ticked and I&#8217;d imagine they have changed it to only allow named contributors in order to prevent spamming as pinterest has become so busy.</p>
<p>The post <a href="http://www.writeontrack.ie/find-it-friday/using-pinterest-for-business-how-to-share-boards/">Using Pinterest for Business: How To Share Boards</a> appeared first on <a href="http://www.writeontrack.ie">Write On Track</a>.</p>]]></content:encoded>
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