Understanding colour meanings (both positive and negative), and how they relate to your target audience (age, class, gender) will help you create a stronger brand.
In anticipation of our official launch of Write on Track next month, we have been working away behind the scenes tweaking things like our brand logo. So, we thought it might be helpful to all of you who are in the process of designing your blog, website or new brand image, to be aware that your choice of colours can have an impact on how your brand is perceived.
Here is a handy infographic which will help you determine if the colours you choose reflect your brand and appeal to your target audience.
Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.
