Your step-by-step guide to making the switch to the new Facebook timeline for brand pages

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Do you manage a Facebook page for your brand or company?

If so, you will have heard that today Facebook launched its new look timeline for business pages.  Are you wondering how you can make the switch over to the new Facebook timeline for your brand?

If you have already changed over to the new timeline for your personal profile on Facebook, some of the changes will already look familiar to you. You have until March 30th to switch over – so there is plenty of time for you to plan how you want your new page to look (and see what other brands are doing with theirs).

Here are some things for you to start thinking about in preparation for the change over.

1. Which image will you use for your cover photo?  Choose the most striking/visually appealing image you have – a large banner type images will work best.

2. Choose a new profile image – another great picture which tells your brand story and sets you apart from the competition.

3. Prioritize the apps, likes and images you wish to appear directly beneath your cover photo (these will appear as thumbnails).

4. Update your Information/About section – make sure all your details are correct and you have included the url to your company’s website and any other contact details you want viewers to have.

Although you have until the end of March to make your changes, expect to see most brands jumping straight in over the next few days. And if you like to see yourself as an early adopter and/or are eager to get started on your new look, here is a link to a step by step guide from Facebook on how to switch over the new timeline for business pages.

Facebook have also published a handy checklist (see below) to help you make a smoother transition.

Don’t forget to let us know how you get on with your new page changes. We want to see how wonderful your new timeline looks! 


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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