Are you missing out on this branding opportunity?
This quick branding tip comes via Brian Jeffrey and I had one of those now why didn’t I think of that moments when I read it.
When I’m presenting, the back of my laptop display is usually facing the audience, so I made a large color copy of my company name and logo and pasted it on the lid of my laptop. Not only does the audience get to see it during the event, but my laptop stands out when going through airport security and no one is likely to mistake it as theirs.
Would you use your laptop as an opportunity to brand your company?
Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.
