Why business blogging will be big in 2012

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Phil Mershon writing for Social Media Examiner examines new research that shows blogging is definitely here to stay. There are some interesting stats in his article on the steady increase in blogs (nearly 3 million blogs per month according to  Technorati’s 2011 State of the Blogosphere Report) and the type of blogger categories they fall into.

Most interesting to us are the stats on business blogging and what it means for brands. Here are six key takeaways from the research:

  1. Most business bloggers post at least two to three times per week.
  2. A majority of bloggers have been at this for at least 2 years.
  3. Consumers are increasingly putting their trust in blogs versus traditional media.
  4. 65% of bloggers follow brands on social media and most bloggers write regularly about the brands they follow.
  5. This reflects a major shift in marketing for brands of all sizes. Brands must become friendly with bloggers and take advantage of the opportunity to foster mutually beneficial relationships with bloggers.
  6. Of all social media platforms, consumers trust information they receive through blogs more than Facebook or Twitter.

So, if blogging isn’t already part of your business plans for 2012, then perhaps it’s time to make it your New Year’s resolution. Start by reading Lorna’s article on the advantages of business blogging, subscribe to our regular tips on how to set up and maintain a successful blog for your business, and if you need any personal coaching or practical help and advice, we are here to help.

We would like to take the opportunity to thank you for subscribing to and reading the Write on Track blog over the past year; and also for connecting with us on Twitter, Facebook and LinkedIN. We have enjoyed reading your comments, answering your questions, and helping you get on track with your  social media marketing. We look forward to keeping you on track in 2012 with lots more ideas, suggestions and tips to make the coming business year your best ever.

Lorna and Marie


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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