Content is King!
And on the web content reigns supreme.
It is not your glitzy website with flash animation which sells for you, but engaging, compelling copy.
And
We want to write copy for your website which will provide you with killer content.
We know that writing for the web is different with its own rules ways of achieving results and with our collective experience, we have learned to apply those rules to get results.
We’d like to let you in on some of these rules to help you write more compelling copy for your website. But first, here is a little tip which will make a big difference to the success of your website.
Ditch the Flash
Are you still running that once oh-so-beloved of web designers – Macromedia Flash? Well if so, ditch it NOW. Believe us when we say it is doing you no favours. When web viewers with their short attention spans have to spend a few seconds waiting for it to open before they can view your site, well you’ve lost them. Not to mention the increasing use of mobile devices to access web content.
Want to learn more?
We will be posting lots more tips and advice in forthcoming articles, so stay tuned.
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Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.
