What can public speaking teach us about blogging?

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Having a good content structure is critical to writing blog posts that people can easily read and understand ~ Lilach Bullock

We agree with social media consultant, Lilach Bullock when she says:

Good strong content serves you and your reader better. It enables you blog to get traction faster and builds your credibility as a content creator, faster. Having a good structure makes the writing process so much easier for you.

In her latest post, Lilach outlines the elements to a well-structured blog post, and as she points out, this formula is one that will be very familiar to those of you who have received any public speaking training in the past.

The four main elements to well-structured blog posts are:

  • Introduction,
  • Tell ‘em what you are telling ‘em,
  • Tell ‘em
  • Then tell ‘em what you told them.

If you would like to learn more, then check out A blog post structure that works on Lilach’s blog.


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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