The following headline on Preston Lee’s Two Minute Marketer grabbed my attention today:
The best lesson I ever learned from a six-figure blogger
The six-figure problogger is Darren Rowse, of Problogger and his advice?
“Stop worrying about your blog’s design and start generating content.”
Preston goes on to say that doesn’t mean you can forget about design entirely, but the point he makes is an important one – it doesn’t matter how fabulous your design ” if you’re not generating quality content on a regular basis, it won’t matter in the slightest”.
I remember when I started my first blog, I was more concerned about what to write, than how it would look and because it wasn’t a professional blog, I knew that how it looked was less important than what I had to say. Two and half years later, I too am a six figure blogger, with over 395,000 hits and a community of loyal supporters. This is certainly not down to design, as I’ve stuck with a generic wordpress template, without any bells or whistles. But my readers don’t seem to mind, so long as I keep writing the content they want to read, they will keep coming back.
Now let’s go back to Preston Lee’s advice:
I have since learned why it’s so important to stop worrying about design and focus on content when you’re first starting out as a blogger:
- You’re going to change your mind anyway. The more you learn about web design, SEO, and the way your readers interact with your content, the more likely you’ll be to change your design anyway. So when you’re first starting out, don’t stress so much about design.
- Google doesn’t see design. Although it’s important to make your site look nice for your readers, you must also keep in mind that Google (and other search engines) play a huge role in the success of your blog. Spiders care more about content than design.
- Your audience doesn’t care as much as you think. Your audience cares more about the content you publish on your blog than the way it looks. Again, I’m not saying design isn’t important. But your readers come to read, not to stare at your web design skills.
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