We write a lot here on Write On Track about the business benefits of having your own blog. We firmly believe that blogging is a fantastic way to profile your expertise, increase traffic to your website, humanize your brand, and sell your products or service. It’s worked for us and it can work for you too.
But today, we want to take you on a little side track from our main business blogging route. We want to share some of what we have learned about the hidden benefits of blogging – the side benefits that we may not write about often, but which nevertheless have given our business an added boost. We hope that by sharing these with you, it will encourage you to see even more benefits in starting your own business blog.
1. Blogging has made us more disciplined and organized
In the words of writer PD James “Don’t just plan to write—write.” Sitting at our computers and writing blog posts every day has given us a disciplined approach to writing and helped us to become more organized in our thoughts. It is true that you learn best by doing. Trust us! The more you write, the easier it becomes!
2. Blogging has helped us develop our own unique writing style
Our writing styles have evolved over the years and blogging has helped us find our own unique voice. Your writing voice is not something you create; it is something you find, and it can take time. We now know what works for us and how best to connect with our readers. We write about the topics we are most passionate about and leave others to cover those we aren’t quite so attuned to. Here’s what writer Jeff Goins has to say about finding your voice:
The bottom line is that finding your voice is the key to getting dedicated followers and fans and that it’s the only sustainable way to write. If you’re not being yourself, you’ll eventually burn out. A writing voice on your blog will strengthen your brand and give you focus. Furthermore, it will create a lasting impression with your readers, allowing you to better fulfill the long-term goals of your website in a more sustainable way.
3. Blogging has taught us how to research and evaluate information
We all think we know how to search online, but when you blog, you really learn how to hone your research skills. We want to provide you with the most up do date accurate information and the latest relevant findings, and in order to do that, we need to know how to gather the information, evaluate our online sources, synthesize the information and bring that information to you in an easy to digest and usable format.
4. Blogging has made us more creative thinkers
Blogging makes us think – a lot! It has made our minds sharper and our thinking more lateral and creative. As an added benefit, blogging has been shown to increase memory function. We are able to juggle many different things at once and have become expert multitaskers. We are always alert to new ideas and solutions to our business challenges. We definitely think more outside the box these days.
5. Blogging has brought us great networking opportunities
Through blogging we have become networked to a supportive community of like-minded people. This network has given us great tips and advice, valuable feedback and even provided us with new business contacts and work.
6. Blogging has brought us personal fulfillment
We continue to blog because we love it. We wouldn’t keep doing it if we weren’t passionate bloggers. It has brought us both great personal fulfillment as a means of self-expression and given us a sense of accomplishment and purpose in our lives.
7. Blogging has led us to unexpected places
You never know where blogging will lead you. When we both started out on our respective blogging journeys, we never imagined that our paths would cross in the blogosphere and bring us together to form a successful business partnership. Consider what Chris Brogan has to say on the opportunities blogging can bring to you:
Every time you post, you build an opportunity. It might be for making business. It might be for sharing thought leadership. It might be the chance to build some new relationships. Mechanically, it might just be another attempt to gain better organic ranking from Google. But each post is an opportunity.
So, there you have our 7 hidden benefits of blogging. We are, as you can tell, passionate about the benefits of blogging – not just for business, but for life. Give it a try and you too may be amazed at where the blogging journey may take you.