You can promote your book from day one of writing by using Pinterest. The beauty of Pinterest is not only will your fan base wish to follow you but it is an effective way to reach potential readers who are interested in your genre – you just have to work out the best way to do that and I’m going to give your some tips in this post. As you probably know, your pins can be shared (repinned) by others on Pinterest and no matter how many times they are shared, they will still contain the link to where the book can be purchased or your website.
Pinterest is about sharing the love, it is about sharing enthusiasm and knowledge of particular projects, it is not about hard sales. People are using Pinterest as a search engine, for example, to find recommendations for good reads. They are using it to share their own reading experiences and recommendations. They use Pinterest to create lists, for example, their favourite reads of the year or books they want to read. People will collate their favourite book covers, their own book reviews, their writerly gifts, their favourite quotes or even the best first lines from books.
As an author, what boards should you set up in order to promote your book but also engage with your target readers?
Ten Pinterest Board Ideas For Authors
1. Information About The Genre
Create a board designed to be filled with pins related to your genre. For example, if you write historical fiction set in the 18th century, creating boards focusing on fashion, historical details, wars, feminism, writing, art, interesting facts and more from the 18th century will help you to gain those interested in this era as followers.
Laura Frantz has numerous boards focusing on historical fashion, perfect as her novels are historical romance. In a similar vein, if you book includes details of steampunk, sharing images of steampunk fashion and inventions will help attract that audience.
2. Book Related Boards
Create boards to cater for your own interests in anything book related bearing in mind that they will also appeal to all readers. Boards devoted to writing seats, reading nooks, bookshelves, fabulous libraries, book art, gifts for writers, gifts for readers, they will all prove popular and gain you followers amongst avid readers.
I like these examples by Writers’ Relief.
3. Book Reviews / Recommended Reading
The obvious board is devoting one to book reviews. You could create a board devoted to links to book reviews that your books have received but why not create one for book reviews you enjoy reading or indeed, some that you write on your own blog too. People enjoy reading blog reviews and will bookmark them on their own boards if they see a book they might enjoy.
The TBR Pile reviews indie books frequently and it’s a good one to follow. I like it because it helps me to find self published books I might not come across otherwise. If you can encourage readers to take photos of your book in different (and wellknown) locations and send them to you, that would be a fun board too.
People love quotes, particularly if the pin has an inspiring image under the text. Creating a board which focuses on inspiring quotes for writers or quotes focusing on the theme of your work (e.g. travel quotes for travel writers) or even create pins quoting lines from your book.
Visit the Book Quotes board by Ned Hayes at your peril – you might find yourself lost for hours, in a nice way of course!
If you sell merchandise related to your books, do use Pinterest to promote it. If the quality of the images are good, they should do well on a dedicated board. Remember to pin those images to your ‘Gifts for xxx’ board too!
6. Your Country
Celebrate your heritage with a board dedicated to your country. It can happen that readers will read books by an author because of their nationality as they are interested in writing from that country. I have a couple of ‘Ireland’ boards as I enjoy sharing pins celebrating our humour and our beauty but they also reinforce part of my identity too.
7. Favourite Authors
Devote a board to your favourite authors particularly if they write a similar genre to you. You could pin interviews with these authors, reviews of their books, images of adaptations and actors, quotes from the books – anything that fans of those authors would enjoy and could lead them to investigate your new book.
8. XXX in the Media
You often need to prove your worth in this industry – to publishers and to readers. In my experience, what tends to give kudos are the interviews on national radio stations and on television. Include pins of each piece of press you get – from reviews in the local press to photos of yourself being interviewed on radio (with the presenter).
I set one up a while ago. I also include articles that I’ve had published. Not only will it impress and serve as a pictorial curriculum vitae but it will also help you to feel good about your own achievements when you are adding to it.
9. Day in the Life of an Author
Share your life with your readers. If you read interviews with authors, they often always include a question on their writing routine, where they write, what they need to do to get the muse going, if they write best at 6am or midnight …. the answer provide an insight into the life of an author and people are fascinated by it. Share that information with your readers by including photographs of your writing desk, your ‘to be read’ reading pile, your scribbles over a printed draft, where you take exercise and much more.
See this good example by Joanna Penn - I bet you could add lots more to your own board though. Think of it as a pictorial ‘About Me’ board with a focus on the interesting and the inspirational!
10. Inspiration Boards
Don’t forget your inspiration boards for your books. While you are writing the book, you might like to keep these private as secret boards or you may like to make them public with the aim of intriguing your fans. I think it is a good idea to keep it secret and then you can unveil the board by making it public around your launch day. Readers will be vying to see what inspired a particular storyline or a character.
See Carmel Harrington’s inspiration board for The Life You Left as an example.
Remember, the secret with Pinterest is to use good quality images and well optimised descriptions ensuring that each pin links to its proper source (ie a book review pin links to the review itself) but also to pin little and often. Pinning lots increases the chances of being repinned and that increases the likelihood of new followers.
Have you used Pinterest to promote your writing? What has worked best for you so far?