How can blogging benefit your business?

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We like this post at Fastgush which echoes what we tell our clients on a regular basis. The following is an extract – to read the post in full, click here.

If you’re a small or large business owner scratching your head and trying to figure out the most effective and inexpensive way to market your business, it’s time to turn to social media.

Social media should be used to attract customers back to your blog after they’ve put their trust in you. And your blog is exactly where you want them to stay because they can read your content, find out more information about you, and become a part of your community for the long-term.

So what can a blog offer to a small business that an official website can’t?

A top small business blog will promote interactivity, which will invite readers to join in the conversation and contribute their own ideas. At this crucial point, it’s important for small businesses to actually listen to their readers and honor their ideas. Once a reader contributes an idea that a business actually acts upon to change something about their products, policies, or customer service, the word will spread like wildfire.

Customers are used to businesses being faceless corporations that don’t seem to care about the general public. But having an active blog community will allow you to completely turn the tables. You can listen to your customers, show them that you care by taking action, and win over their loyalty for life.

Then you will have something powerful going for you that your competitors do not: social proof. Once a customer has a positive experience on your blog in the form of a conversation or interaction, they’ll return to social media and spread the good word about you. And once your business’s name starts popping up on other social media users’ profiles, your customers will be doing the marketing work for you!

If you would like to learn more about how Write On Track can help you with your business blogging, then  contact us  for a free consultation.


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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