Graham Jones reports on the latest research findings from Harvard University which shows that the more you blog and post on social networking sites, the more successful you will be online because your social group of customers and suppliers will act much more co-operatively with you. Reduce the frequency of your updates, the study concludes, and you will also reduce your levels of co-operatively working with your network.
I am not sure I would agree with Jones when he says you should blog several times a day and tweet once an hour, but I do agree that you need to blog and tweet far more than once a week (read my recent post on how often you should blog).
I also find merit in his statement that “no longer can you think of the Internet as just one marketing channel which you “do” when you get the time after finishing your “real work”. What this study suggests is that if you want to benefit from the online social world, it is activity in this world which is your “real work” nowadays.”
What has been your experience of online engagement? Would you agree with the Harvard study findings? Or does all of this make you groan in despair at the thoughts of all the work and effort it would require? Do share your thoughts with us in the comments below.