Seems obvious but it is amazing how often the audience get left out of a company’s social media efforts.
Social media is a conversation with your audience.
Can you truly say that you know and understand your audience and their needs?
Who are you aiming your blog, your website, your marketing communications at?
Pam Moore is asking this question on her latest post 8 Things You Must Know About Your Audience to Inspire and Connect in Social Media. She has some great questions you really should be asking yourself about your audience so that you can establish if you are hitting your communications targets. The fundamental question she asks is are you serving up what your audience really needs and wants? It is easy to fall into the trap of thinking you are, but check out Pam’s post to see if that is really true of your efforts.