Why Blog? Because Your Business Is Worth It

0 Flares Twitter 0 Facebook 0 Pin It Share 0 Google+ 0 LinkedIn 0 Filament.io 0 Flares ×

Why Blog Because Your Business Is Worth It Do you ever wonder about the worth of having a blog? I often have to show new clients the potential for what they can achieve with a blog while at the same time, I need to be realistic and point out that blogging isn’t a magic silver bullet. Generating traffic and sales via your blog takes time and continuous effort. However, once you have the blog in place and are posting consistently with focused keywords, your blog posts will continue to deliver traffic for months and years.

Just to ‘prove’ that old posts continue to deliver traffic, I’m going to show you some figures from a blog that I set up a couple of years ago as an experiment. I set it up on the free wordpress.com service partly because I wanted to show clients how their new blogs might perform and partly because I wanted to see if it would deliver traffic and sales to my ecommerce business at the time. The blog focused on wallpaper, I started it in December 2011 and blogged a couple of times a week for about a year. Apart from sending out each post in a tweet, I didn’t do any other social sharing at the time so all traffic was really coming from organic searches.

What surprised me somewhat was that the blog is continuing to attract traffic and mostly organic traffic too.

How Your Blog Can Deliver Long Term Results

As you can see in the screenshotabove, traffic has reduced. Bear in mind too that these are wordpress stats, not google analytics as it was a free wordpress blog. But you can see that even 18 months after the last blog post, it is still getting 300-400 visitors per month with about 600-750 views. It even got a surge of 88 views in one day yesterday. It’s not amazing but not bad for a dormant blog – it just shows that for some people, these posts must still be showing up on the first page of their search engine.

How To Learn From Your Most Popular Posts

Looking at the statistics for the most popular posts, I can see that two of the ‘how to’ posts are most popular with the specific detail of focusing on a girl’s bedroom coming out top. By looking at your most popular post titles you can assess which titles are working best for your blog in terms of attracting traffic – as long as they are resulting in sales of course.

What can you do with an old but popular blog post? It would be a good idea to edit it to some extent, for example, you could alter the call to action. If the blog post features some products that used to be in your ecommerce shop but have now sold out or been discontinued – change the product image and link. The post should continue to attract traffic and it can still lead to sales as long as the products are in stock and the call to action is current.

If you are passionate about your business, you should be blogging about it – not just to tell others how wonderful your products are and how their features can solve problems and meet the needs of your target audience but because Your Business Is Worth It. Your business deserves shouting about and having a blog will ensure people know about it.

Which is your most popular post? Do you know why it is the most popular? How long ago did you write it  and have you updated it at all? Do let me know in the comments below.

If you would like to learn more about improving or starting a blog, do get in contact or book into one of our summer term online blogging courses.

Posted in Blogging for Success, Blogs
  • http://www.spiderworking.com/ Amanda Webb

    Really interesting statistics there Lorna. I’m often surprised that my old blog still gets views to this day. It just goes to show that blogging can keep giving even if you decrease frequency.

  • http://www.greensideup.ie Dee Sewell

    Probably because my blog is so seasonal old posts do come up time and time again. I’ve taken some of your tips this year and re written a couple and added clearer pictures. One of the most popular hits on mine at the moment is a post written a few years ago about planting veg in small gardens that I tidied up last month and adapted based on blog searches.

    Blogging has so many benefits for business’ from creating trust based on a good knowledge base as well as indicating that we’re open and easy to talk to, happy to share our knowledge and welcoming too.

* indicates required
Buy 365 Social Media Tips on Amazon
Buy 365 Social Media Tips on Amazon
Learn How To Use Pinterest
Learn How To Use Pinterest

We now teach Pinterest courses online. Click the image to see the course details and book your place.

0 Flares Twitter 0 Facebook 0 Pin It Share 0 Google+ 0 LinkedIn 0 Filament.io 0 Flares ×