We have had a busy year working with clients on their blogging and social media strategies – and of course keeping you updated with our tried and tested blogging tips and techniques. We look forward to sharing more blogging advice with you in 2013. In the meantime, here are twelve of our most popular posts on blogging from 2012.
What Stops You Blogging? 10 Stumbling Blocks and 30 Ways To Overcome Them
From bloggers block to lack of technical know-how, this post takes you through a list of the most common stumbling blocks to blogging success and suggests creative ways to overcome them.
The Big Debate: WordPress vs Blogger – Which Is Best?
Lorna lays out the pros and cons of these two popular blogging platforms and helps you choose which suits your blogging needs.
How To Drive More Traffic To Your Blog
This is a question we get asked all the time. Marie shares 14 ways to drive more traffic to your blog. 
Embedding A Tweet In A Blog Post – How And Why
A step-by-step guide to embedding a tweet in your next blog post.
8 Tips – How To Vary Your Blog Content, Format and Structure
Blogs can become boring if the format is always the same. This post shares tips on how to vary your blog content, format and structure in order to breathe new life into your blog and renew interest in it.
Blog Titles: How To Write Compelling Blog Titles
The title or headline of your blog post is your chance to hook your reader and get them to read your blog post and to take action at the end. Your blog post could be wonderful but if the title isn’t hooking readers in, it won’t receive the attention it deserves.
9 Reasons You Should Add Slideshare To Your Blogger’s Toolkit
While its primary purpose is uploading presentations (which in turn can generate business leads, drive traffic to your blog and position you as an expert in your field), Slideshare also has value as an educational and research tool, a good way of reaching an international market and even a way to beat blogger’s block.
Your Aims For Writing Your Business Blog
Why write a blog for your business? Why are you thinking of starting a blog? Why have you started one? Is it because you enjoy writing? Or is it because you want to increase brand awareness and sales? It’s important to know what your aims are in order to keep your blog on the right track.
Ten Tips for Great Blogging to ensure your blog is found, is read, is returned to, is acted upon, is shared and benefits from interaction.
8 Google Tools To Rock Your Business Blog
There are many online tools to help make your blogging more effective, and because Google dominates the Internet, what better place to start than by checking out this list of our favorite free Google tools to really rock your business blog.
The 7 Hidden Benefits of Blogging
In this post, we share some of what we have learned about the hidden benefits of blogging – the side benefits that we may not write about often, but which nevertheless have given our business an added boost.
Why You Should Give Away Your Expertise For Free
A question we get asked many times when we are working with clients is why should they provide their expertise for free on their blogs? In this post we answer that question for you.
Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.
