Comments on: The New Google Keyword Planner – how to use it for your own social media

By: Steve Squier

Steve Squier — Thu, 13 Mar 2014 12:28:00 +0000

Can’t play too conservatively when you’re doing PPC. You have to bid to win that traffic. You should be receiving >90% impression share of the keywords you are bidding on and that means bidding a little higher sometimes. What happens is that you have to have an optimized sales process to justify the ability to bid higher. If you make more per sale, you can bid more per click, and squash your competition. My buddy Simon would be willing to help anybody that wants help with their PPC campaigns, just give him a call. His number is 325-446-1507 .

By: Lorna Sixsmith

Lorna Sixsmith — Sun, 22 Sep 2013 16:51:37 +0000

cheers, Marie, good to hear

By: Marie Ennis O'Connor

Marie Ennis O'Connor — Sat, 21 Sep 2013 17:47:40 +0000

Lorna, this is so helpful. I haven’t even had a chance to look at the new tool yet, but with this guide, I will be much better prepared to navigate it.

By: Lorna Sixsmith

Lorna Sixsmith — Fri, 20 Sep 2013 11:54:08 +0000

Thanks Pauline – the one that sticks out in my memory from when I first started using it for Garrendenny Lane was when I discovered that Chopping boards are called cutting boards in the US

By: Pauline Egan

Pauline Egan — Fri, 20 Sep 2013 09:19:04 +0000

Lorna, excellent and easy to follow instructions on the new keyword planner. I knew they had made changes to this section but never took the time to check it out. I used it before and found it very helpful so you have given the push to get back on track and start using it again. All this back office work is time consuming so any help in speeding up the process is always welcome.
Pauline.

By: Dee Sewell

Dee Sewell — Thu, 19 Sep 2013 21:34:54 +0000

Yes, delighted to be shortlisted and amongst some of my favourite blogs, thanks

By: Lorna Sixsmith

Lorna Sixsmith — Thu, 19 Sep 2013 21:26:25 +0000

Thanks Dee, glad you found it useful. Well done on being shortlisted btw, in lots of categories too

By: Dee Sewell

Dee Sewell — Thu, 19 Sep 2013 21:05:09 +0000

Excellent tips, thanks Lorna. I must admit I was very disappointed to see the old keyword tool go as had found it helpful. Although I’d found this new one I haven’t yet ventured into it as it was so alien looking. Your help with this is very much appreciated, thank you

By: Lorna Sixsmith

Lorna Sixsmith — Thu, 19 Sep 2013 20:35:28 +0000

Thanks Marian, yes, it looks very different from the outset. I hope they add in that we can see the results from mobile v desktops etc and I’m sure it will come in time. For a free tool, it’s very very useful

By: Marian Hearne

Marian Hearne — Thu, 19 Sep 2013 20:09:27 +0000

Just to say a huge thanks for your helpful post above. I was a bit taken aback when I went searching for the old search tool only to be directed to the Planner. Your tips above helped me to easily navigate around the Planner. As you say it’s very similar to the old Keyword Search and that part is free. Though this isn’t so obvious from the outset when directed by Google to it. Marian