If you are a business blogger, one of the reasons you are blogging is likely to be because you wish to increase your sales or your brand awareness. You will want your readers to take an action that will bring you revenue in the future.
However, your readers are not telepathic and will need to be told exactly what you want them to do. It might be as simple as liking your facebook page or following you on twitter or you might want them to contact you for a quote or that they might purchase one of the items you described in your blog post.
Examples of Calls to Action
- Invite interaction by asking for a comment: “Have you used any of the tools from Statigram? If you have or if you try them out as a result of reading this post I’d love your feedback. Let’s talk in the comments section“. – Spiderworking
- News of Sales or Special Offers with a sense of urgency: “The good news is our sale of Joseph Joseph starts today! Yes, right now! So head over there and snap up a bargain as once they’re gone, they’ll be gone”. – Garrendenny Lane Interiors
- Ask people for a response by asking them to sign up to more updates and information if they liked it and make it easy for them by including the links: - “Did you like this article? Sign up for our RSS, like us on Facebook or follow us on Twitter“ - Tweak Your Biz
- Ask for shares – e.g. ‘If you liked this post, I’d be very grateful if you shared it on facebook or twitter’.
- Tell your readers what value they will get from your product and where they can purchase it: “If you would like to read our book which incorporates the thinking behind our business plan, you can purchase a paperback or an ebook of The Cheese Mall online. We’ve been getting great feedback so I hope you find it useful too“. – The Cheese Mall
- A call to action can also act to tempt them to return for more information so tell them what’s coming up soon: “Next week I will be featuring an interview with Cara, who in addition to being the author of this wonderful book……” Journeying Beyond Breast Cancer
- Encourage interaction and community-building: e.g. ”I am really entering in the vein of “it’s the taking part that counts” and an opportunity to meet new lovely quilting peeps and see what everyone is up to. So please do leave a comment and let me know where I can see what you are up to too!” – Blueberry Park
Points to Note
- Notice that these examples have only one or two requests within each call to action – keep them simple and don’t leave too many requests, questions or commands.
- Do not use ‘click here’ – try to include the actual name of the product in your clickable link.
- Avoid jargon and keep it simple.
- Don’t make your call to action overly long. Under 160 characters would be plenty (I’ve included more details in some of the extracts above so you can grasp the full context).
- Use a friendly tone.
I hope these examples will help you in creating your own calls to action for your own blog posts. If you have any questions, don’t hesitate to ask in the comment box.