How to find a hot topic for your blog

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We regularly share tips with you for breaking through blogger’s block  because we have found that the number one reason for bloggers abandoning their blogs is running out of content ideas.

So today’s blogging tips is…

Blog on Trending Topics

What Are Trending Topics?

Web definitions
  • A trending topic is a word, phrase or topic that is posted (tweeted) multiple times on the social networking and microblogging service Twitter.

As you can gather from these definitions, Twitter is a great place to get ideas for your blog. If you think about it, it makes perfect sense if you want  your blog to be relevant to your readers.

How to Find Twitter Trending Topics for Your Blog

The easiest way to find a topic that is trending is to look at Twitter hashtags (i.e. words prefaced by # symbol). Twitter hashtags were designed to helps users categorize their tweets and Twitter’s built-in functionality collate the most popular hashtags to allow you to see what topics are trending (most popular) at any given time. You will find a list of trending topics to the side of your Twitter profile page.   Below is an example of the topics trending on Twitter in Ireland today.

As you can see I have chosen to follow what is trending in Ireland, but  all you have to do is click “change” to follow the trends in your area. You can be as targeted as you’d like and follow only your town if you think that will help you generate ideas that are more targeted to your audience, or you can spread your search wider.

Tip: Follow Trendsmap Ireland (@TrendsIreland) for up to the minute information on what is trending in Ireland 

The next step is to click these trending topics to get more information. This will give you a better idea about what was said about the trending topic. If people had questions about the topic, you will see those show up and there you have a great topic to cover in your blog.

Topics are trending for a good reason. People are talking about the topic and they have questions that need answers, so make the most of trending topics to enhance your blog’s credibility and relevance.

Have you had success with hot trending coverage? Please share your tips!


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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