How To Crowdsource Content For Your Blog

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Our fortnightly Tweet Chat – #BlogChatIE – took place on Twitter yesterday with special guest, Amanda Webb of Spiderworking. 

Amanda recently attended the #SMWF conference, a social media & digital marketing event that connects marketers, digital brand managers, agencies and social tools and platforms and generously agreed to share her insights with us.

But first…

What Is Crowdsourcing?

Wikepedia defines crowdsourcing as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.”

Or as I like to call it “tapping into the wisdom of the crowd”.

Why Crowdsource Content For Your Blog?

We began by asking Amanda to explain to us some of the advantages of using crowdsourcing for your blog.


Amanda shared some examples of how she uses crowdsourcing.



This is just a small sample of the many tweets we had during the twitter chat.  We also discussed how to get more social sharing of your blog content and how to show your personality while still maintaining your professionalism online. To read all the tweets check out our Storify.





Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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