The key to a successful blog is great content, but we know that sometimes it can be hard to come up with new content ideas for your business blog. One suggestion is to use a case study to showcase your business - ideally one that solves a problem your customers are likely to share.
Once you’ve decided which case study will provide a compelling testimonial for your business, put my 5 point action plan into place.
1. The Introduction
Introduce the reader to your client, who they are, where they are based and what business they are in (if that is relevant). Personalise it further by including a photograph.
2. The Challenge
Outline the problem facing your client – use as much detail as you can in setting the scene. Describe the particular challenges they were presented with.
3. The Solution
Now we come to the meat of the story. What did you do to help your client solve their problem? Highlight your particular skills and expertise in helping them.
4. The Conclusion
Since your client has used your services, what has happened to their business? Have they seen growth or other positive outcomes? Include them in this section, accompanied by some quotes from the client, which will serve as testimonials for your business.
5. Call To Action
Don’t forget to include your call to action. Ask if your readers have experienced similar challenges and if so, how have they dealt with them? Provide a link to the product or service you have showcased and your contact details if readers would like more information.