How To Craft A Compelling Case Study For Your Business Blog

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The key to a successful blog is great content, but we know that sometimes it can be hard to come up with new content ideas for your business blog. One suggestion is to use a case study to showcase your business -  ideally one that solves a problem your customers are likely to share.

Once you’ve decided which case study will provide a compelling testimonial for your business,  put my 5 point action plan into place.

1. The Introduction 

Introduce the reader to your client, who they are, where they are based and what business they are in (if that is relevant). Personalise it further by including a photograph.

2. The Challenge

Outline the problem facing your client – use as much detail as you can in setting the scene. Describe the particular challenges they were presented with.

3. The Solution

Now we come to the meat of the story. What did you do to help your client solve their problem? Highlight your particular skills and expertise in helping them.

4. The Conclusion

Since your client has used your services, what has happened to their business? Have they seen growth or other positive outcomes? Include them in this section, accompanied by some quotes from the client, which will serve as testimonials for your business.

5. Call To Action

Don’t forget to include your call to action. Ask if your readers have experienced similar challenges and if so, how have they dealt with them? Provide a link to the product or service you have showcased and your contact details if readers would like more information.

Read Carol Tallon of Buyers Broker’s case study which we featured last year on our blog. 


photo credit: Xenomurphy via photopin cc


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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Posted in Blogging for Success
  • Dee Sewell

    I keep meaning to do this but never have. I’ve pinned it as a reminder for when I do, thanks!

    • Marie

      Hi Dee, do send us a link when we do :-)

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