How I Got Free Press Coverage By Blogging

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I was recently interviewed for ‘Horse and Countryside’ partly because the journalist found my Garrendenny Lane blog and then my Irish Farmerette one!  If you’d like to read some ‘behind the scenes’ stuff about me, do click on the PDF/ feature below and it will enlarge in size :)

It’s been a busy week as I was also contacted by a agricultural journalist from the Irish Examiner (who discovered by Irish Farmerette blog) and a photographer came to get some photos of the whole family with the cows in the background!  What is especially nice about these free pieces of press coverage is that both mention this business and while they may not result in the telephone ringing off the hook, it is nice to get the recognition and increase our profile.

I guess my message is – your personal blogging will also help your business so don’t be afraid to set up a personal blog in addition to your business blog.





Ten Ways To Gain Free Press Coverage By Blogging

  1. Be topical
  2. Use good images
  3. Ensure your contact information is easy to find.
  4. Let your personality shine through your blog posts.
  5. Identify questions that customers and journalists may ask and answer them within your blog posts.
  6. Addressing topics such as forward trends in your business area will prove that you are trustworthy, credible and a valuable source of information.
  7. If editors like your writing style, they may ask you to write articles as a freelance writer, thus increasing your brand awareness. I’m currently writing for Isle Magazine and Irish Country Magazine.
  8. Don’t forget to  send a quick thank you to a journalist who has featured you or your products.
  9. Tweeting/Sharing links to the press coverage will show the journalist that you are working to drive traffic to it and make their story more successful.
  10. Enter Social Media and/or Blog Awards – if you do well, journalists will be visiting your content.

If you’d like to read another Pinterest post, do read my latest post for Tweak Your Biz –  ”The Importance of Being Pinnable’ where I emphasise the importance of ensuring your blog post images are named correctly for Pinterest purposes.

The article also mentions our new project at We Teach Social where we will be providing online courses in various social media subjects. We don’t have a date for launch yet but do sign up to the newsletter and you’ll be the first to know.

Image: Dylan Vaughan/ Irish Examiner

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Posted in Blogging for Success, Blogs, Pinterest, Press Coverage
  • Delia @ Blog Formatting

    Thanks for sharing your tips, Lorna! Press releases are on my ever growing TODO list :) I also visited and commented on your article in the Tweak your Biz, wonderful tips there too.

    • Lorna Sixsmith

      I know, Delia, I have press releases on my ‘to do’ list too to send to some business newspapers! Thank you re the comments on TYB, replied there yesterday :)

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