One of the first questions we are often asked by business clients (who see the value of blogging but worry they don’t have the time to make it a success) is how often should we blog? Of course, what they are really asking us is how little can we get away with!
Why you should post regularly on your blog
The reason is that the more posts that you create on your blog, the more pages search engine crawlers have to index - and the more frequently you post, the more frequently the crawlers will return and the more your blog will increase in page rank.
Writing a successful blog requires a commitment of time
Some bloggers find they run out of ideas for writing new posts and become overwhelmed by the need to post frequently. If you only write occassionally on your blog, you will lose momentum and eventually lose interest in your blog.
So how often should you post content to your blog?
Well the answer lies in what you want to achieve. If you want a higher search engine rank and an active engaged community, then post as frequently as you can manage without losing interest and momentum - a good rule of thumb is to blog three times a week.
How to establish a regular blogging schedule
- Try alternating your posts between short daily ones, which readers may dip into and more detailed, informative posts once a week, fortnight, or even once a month. The key is to establish a regular routine that works for you and is one your readers can rely on.
- Set aside one day a week to write your blog posts for the coming week and then schedule them to publish on your selected days. You may well find that once you start writing, you will get in the flow of producing content. Creating an editorial calendar for your blog is a very useful support.
- Inviting guest bloggers to your site can ease the pressure of blogging for you among many other benefits.
- Above all, find your passion – for when you are passionate about your subject, you will find that you want to communicate that passion with your readers on a regular basis.
Are you concerned about the time commitment of a frequent blogging schedule?
If you still find sticking to a regular blogging schedule is a problem for you, we can help!
Contact us today for a free consultation on our ghost blogging service which has provided a workable solution for many of our business clients.
Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.
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