4 Ways To Promote Your Blog On Twitter

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So you have written a great blog post and now you want people to read it. You dutifully add it to your Facebook page, your LinkedIN profile and are just getting read to tweet it.


Before you tweet the link to your latest blog post, read these tips on maximising the impact of your tweets.

1. Where you put the link to your blog is important

Links placed in the middle of a tweet have the highest click-through and retweet rates. 

2. Allow space for retweets

Try to write your tweet in less than the allocated 140 characters so that your followers have room to add a comment to their own RT (retweet).

3. Ask a question

Experiment with adding a question to your tweet.  For example: “Do you agree with..?” Or “share your tips on..”

Bonus tip: Write your headline in the form of a question to maximise Twitter engagement.

4. Add a hashtag

Including a RELEVANT hashtag can spread your tweet further. Note the word relevant! Examples of relevant hashtags you could use include #blogging; #biztips; #sme.

Bonus Tip: Check hashtags.org to see which hashtags are popular and currently trending. Again, only use if it is relevant to your tweet.

Do you use these tips? Can you add another tip on how to use Twitter to promote your blog?


Marie Ennis-O’Connor BA, MIAPR, holds an Honours degree in History from University College Dublin. She is a graduate of the Irish Academy of Public Relations and has worked in a variety of PR roles over the past 12 years. Marie is editor of several award-winning blogs ranging from life sciences to health to business. She is a panel member of the newly established Bloggers International and is a regular contributor to Health Works Collective, an online community for thought leaders in international healthcare. She is a featured blogger on Webicina, an online service that provides curated medical social media resources in over 80 medical topics and over 17 languages, and has been awarded a top blogger accolade by Empowered Doctor.com and most inspiring writer by WegoHealth. Marie is also in demand as a trainer in social media marketing and travels the country teaching small business owners how to get online and maximise their online presence.

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Posted in Blogging for Success, Twitter
  • http://Www.tapsandsinks.net Ailis

    That’s really helpful. I knew about trying to use less than 140 characters but rest is new to me, ESP about where to place link in the tweet. Thank you

    • Marie

      Ailis, I am so glad you found these tips helpful. I have been experimenting with placing the link in the middle of the tweet – will report back if I find it works!

      • http://www.tapsandsinks.net Ailis

        Hi Marie, have tried tonight using hootsuite to put link in the middle of the tweet i.e. I put it into the normal ‘link’ box, shortened it, then copied and pasted this link into the middle of the tweet. I scheduled it in order to preview it, but the link did not work. It seems to only work at the end of the tweet in Hootsuite. Any ideas ? or is there another platform that might enable me to do this ‘link in the middle of the tweet’?

        • http://blogformatting.com Delia @ Blog Formatting

          Ailis, I use TweetDeck to schedule my posts. I keep a doc with all the tweets that I want to retweet and copy/paste from there.

          For example, I have bits of text like this:

          3 easy ways to get more comments on your #blog http://bit.ly/XXC6Vd #blogboost #blogtip

          Would that work from HootSuite too?

        • Marie

          Hi Ailis, I wasn’t aware that it wouldn’t work if you did this – i must investigate my own tweets as I use hootsuite too.

          • Marie

            Ok, just tried the following tweet using the link shortening in hootsuite and it seems to have worked ok.

            Do you ever have to deal with negative comments on your blog? ow.ly/hSYMj How do you handle them? #BlogChatIE

  • http://blogformatting.com Delia @ Blog Formatting

    Excellent tips! I use 1, 2 (110-120 characters is best), and 4 all the time. I need to work more on 3 to get different spins on the way you can introduce a tweet.

    Another great tip is to retweet older posts also. Many bloggers tweet their latest and forget that they still have so many other great posts that have wonderful into that their tweeps would use and enjoy.

    • Marie

      Thanks for adding your tip about retweeting older posts. I absolutely agree with that one Delia :-)

  • http://katzwizkaz.wordpress.com Colette

    Thanks for this, it’s very helpful, and I’ll certainly be trying them, especially the “link in the middle of a tweet” one. :)

    • Marie

      Glad you found it helpful Colette. I am experimenting with the link in the middle too this week.

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