So you have written a great blog post and now you want people to read it. You dutifully add it to your Facebook page, your LinkedIN profile and are just getting read to tweet it.
Stop!
Before you tweet the link to your latest blog post, read these tips on maximising the impact of your tweets.
1. Where you put the link to your blog is important
Links placed in the middle of a tweet have the highest click-through and retweet rates.
2. Allow space for retweets
Try to write your tweet in less than the allocated 140 characters so that your followers have room to add a comment to their own RT (retweet).
3. Ask a question
Experiment with adding a question to your tweet. For example: “Do you agree with..?” Or “share your tips on..”
Bonus tip: Write your headline in the form of a question to maximise Twitter engagement.
4. Add a hashtag
Including a RELEVANT hashtag can spread your tweet further. Note the word relevant! Examples of relevant hashtags you could use include #blogging; #biztips; #sme.
Bonus Tip: Check hashtags.org to see which hashtags are popular and currently trending. Again, only use if it is relevant to your tweet.
Do you use these tips? Can you add another tip on how to use Twitter to promote your blog?
That’s really helpful. I knew about trying to use less than 140 characters but rest is new to me, ESP about where to place link in the tweet. Thank you
Ailis recently posted…Happy Valentines Day
Ailis, I am so glad you found these tips helpful. I have been experimenting with placing the link in the middle of the tweet – will report back if I find it works!
Hi Marie, have tried tonight using hootsuite to put link in the middle of the tweet i.e. I put it into the normal ‘link’ box, shortened it, then copied and pasted this link into the middle of the tweet. I scheduled it in order to preview it, but the link did not work. It seems to only work at the end of the tweet in Hootsuite. Any ideas ? or is there another platform that might enable me to do this ‘link in the middle of the tweet’?
Ailis, I use TweetDeck to schedule my posts. I keep a doc with all the tweets that I want to retweet and copy/paste from there.
For example, I have bits of text like this:
3 easy ways to get more comments on your #blog http://bit.ly/XXC6Vd #blogboost #blogtip
Would that work from HootSuite too?
Delia @ Blog Formatting recently posted…7 reasons why you are not getting comments on your blog
Hi Ailis, I wasn’t aware that it wouldn’t work if you did this – i must investigate my own tweets as I use hootsuite too.
Ok, just tried the following tweet using the link shortening in hootsuite and it seems to have worked ok.
Do you ever have to deal with negative comments on your blog? ow.ly/hSYMj How do you handle them? #BlogChatIE
Excellent tips! I use 1, 2 (110-120 characters is best), and 4 all the time. I need to work more on 3 to get different spins on the way you can introduce a tweet.
Another great tip is to retweet older posts also. Many bloggers tweet their latest and forget that they still have so many other great posts that have wonderful into that their tweeps would use and enjoy.
Delia @ Blog Formatting recently posted…3 incredibly easy ways to get more comments on your blog
Thanks for adding your tip about retweeting older posts. I absolutely agree with that one Delia
Thanks for this, it’s very helpful, and I’ll certainly be trying them, especially the “link in the middle of a tweet” one.
Colette recently posted…Coffee Cake with Pecan Brittle (Part 2)
Glad you found it helpful Colette. I am experimenting with the link in the middle too this week.